A Seamless CX Requires a Powerful Configuration Engine

For manufacturers of complex products, the customer experience (CX) starts at your product configurator, given that a negative configuration experience can damage your brand and product image in an instant.

To ensure such a great product configuration experience each and every time, you need more than a great UI design and more than a focus on the Configure-Price-Quote (CPQ) solution.

Instead, it requires a solid configuration management solution that ensures consistency, reliability and speed.

This is what differentiates the leading manufacturers from the laggards.

Today’s product configuration challenges

You don't have to take our word for it; according to a recent IDC survey, 85% of the best performing manufacturers rely on product configuration management to deliver key business objectives.

Nowadays, manufacturers typically face the following product product configuration frustrations:

Performance — When a selection is made, their product configurator needs time to make new calculations, which delays the process.

Inflexibility — Their product configurator restricts the order in which choices can be made and forces their users to restart when conflicts occur.

Errors and Conflict Handling — Errors in their product model rules can lead to “dead-ends” where no selection is possible, or conflicts between rules where there is little assistance on how to resolve the issues.

Are you customers facing similar issues?

All the more reason to look into leveraging an efficient configuration engine to address those challenges, and to consequently improve the customer experience you offer.

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