Seal the Deal: Key Strategies for the Last Leg of the Amazon Great Indian Festival

As the Great Indian Festival heads into its final stretch, brands need to have a proactive approach. While the initial days generate excitement, it's these final 10 days that can make all the difference in your overall performance. Brands still have a massive opportunity to drive sales, engage customers, and boost your brand’s visibility.?

Here are a few key points to focus on during this crucial period.

1. Play on Urgency and Scarcity to Push Conversions

During the last leg of the sale, urgency naturally rises among customers. They know time is running out, so this is your moment to really push. Customers are in a mindset where they don’t want to miss out, and brands can leverage this sense of urgency effectively.

• Flash Sales and Timed Offers: This is a great time to throw in last-minute deals, flash sales, or limited-time offers. Highlight the fact that these deals will disappear soon.
• Stock Scarcity Messaging: Let your customers know when a product is running low.

For example, if you only have a few units left of a particular product, make sure you communicate that prominently. “Only 5 left in stock!” works wonders for pushing hesitant buyers to make their move.

2. Fine-Tune Your Ad Spend for High-Intent Buyers

At this stage of the sale, the customers you’re targeting have higher purchase intent than earlier. This is why retargeting becomes especially powerful in the last leg.

• Retarget Shoppers Who’ve Shown Interest: Now’s the time to re-engage with those who’ve visited your pages but haven’t converted yet. Hit them with retargeting ads that remind them of the deals they’re missing out on.
• Boost Spending on High-Performing Products: Shift more of your ad budget toward your hero products—those items that have performed best throughout the sale. It’s better to focus on what’s working and allocate a larger chunk of your spend to those high-demand products.
• Keep a Close Eye on Keywords: Double-check the performance of your keywords over the past few weeks. Reallocate budgets to the ones that are delivering the best results, and don’t be afraid to tweak things to get more from what’s working.

3. Build Trust with Reviews and User-Generated Content

In the final phase of the sale, customers will be looking for reassurance before making their purchase. This is where trust signals like reviews and ratings play a critical role.

• Highlight Product Reviews: Make your best-reviewed products stand out. Display customer reviews and testimonials prominently on product pages. This social proof can tip the scales in your favor for those on the fence.
• Amplify User-Generated Content: If you have happy customers posting about their purchases, this is the time to amplify that content. It adds an extra layer of authenticity to your brand and products.

4. Revamp Your Messaging for the Final Push

As the sale draws to a close, you’ll want to tailor your communication specifically for this phase. It's important to keep the messaging sharp, actionable, and urgent.

• Personalized Follow-Ups: Send out personalized reminders to customers who have items in their carts or on their wishlists. Remind them that the clock is ticking, and they don’t want to miss out on these last few days.
• Social Media Updates: Use your social channels to constantly highlight the best deals, flash sales, or soon-to-expire offers. Keep the conversation going and make it clear that these last 10 days are crucial for grabbing those unbeatable deals.

5. Ensure Logistics and Customer Support Are on Point

As order volumes increase toward the end of the sale, customer support and logistics become critical. Any delays or issues in this phase could negatively impact customer satisfaction and brand loyalty.

• Deliver on Time: Make sure you have reliable shipping options that can meet delivery deadlines. Customers don’t want to experience delays during a festival sale, and this is a crucial touchpoint for their experience.
• Stay on Top of Customer Queries: There’s likely going to be an influx of customer inquiries, so your support team needs to be ready. Whether it’s through chat, phone, or email, ensure fast response times to keep customers happy.

6. Monitor Metrics and Adapt Quickly

You’ll want to be in tune with the data throughout these last 10 days. Keep an eye on real-time performance and adjust your strategy as needed.

• Glance Views and Conversion Rates: Are people visiting your product pages but not converting? This could be a sign that your pricing, messaging, or reviews need a tweak.
• Competitor Trends: Don’t forget to keep an eye on the competition. If they suddenly ramp up their offers, consider how you can respond without undercutting your brand.
• Ad Spend Efficiency: Keep tracking your return on ad spend (ROAS) during this critical period. Don’t hesitate to reallocate budgets to the highest-performing campaigns to maximize ROI in the final stretch.

7. Push Last-Minute Offers and Gifting Ideas

The final days are when customers are often looking for last-minute gifting ideas or bundle offers. Tapping into this need can drive significant sales.

• Highlight Gift Bundles: If you offer products that can be bundled into gift sets, now is the perfect time to promote them. Festival sales are a prime time for people to purchase gifts, so make sure you’re catering to this demand.
• Clearance Sales: For products that haven’t moved as quickly, consider offering deep discounts to clear stock. These clearance deals can attract bargain hunters who are waiting for the best offers.

Conclusion

The last 10 days of the Great Indian Festival are crucial for brands. By focusing on urgency, maximizing your ad spend, leveraging customer reviews, and pushing strategic last-minute deals, you can significantly increase your chances of closing out the sale on a high note.

It’s all about keeping your strategy dynamic, being responsive to the data, and focusing on what works in these final moments. If you get it right, the payoff will be well worth the effort!