The Sea of Sameness in content, neuromarketing tips, and my upcoming course – The Marketing Matters, Monday Ed.
Vassilena Valchanova
Content Strategist & Brand Messaging Craftswoman ?? I help brands build meaningful relationships with the people who matter. ? Sharing strategic ways to create value-packed content and stellar brand messaging.
Welcome to Marketing Matters – Monday Edition! Every week, I'll share a short and sweet set of pieces on digital strategy, branding, and content marketing. I hope it'll help you start your week on the right foot. If you like it, you'll love the full edition delivered to your email every Friday .
A reminder:
? My Personal Branding cohort starts in a week!
The Personal Branding Blueprint is my 4-step process for boosting your visibility online, reaching your target audience, and earning access to new opportunities.
During our nine 90-minute live sessions, we'll cover:
? Key concepts about positioning and content creation
? Examples tailored to your areas of interest
? Guided group work and discussions
? Unlimited Q&A and feedback
I'm not sure I'll ever run this course as a cohort again, so if you want not just to watch videos but build your brand together with some awesome peers, this may be your only chance.
?? You'll also get access to the live session recordings and the upcoming VOD version of the course, my Personal Branding Tool Stack, and my full template library with marketing resources.
The cohort starts on May 7, but the earlier you enroll, the lower the price will be!
?? 20 Neuromarketing Techniques & Triggers for Better-Converting Copy
This is a good introductory recap to neuromarketing practices, with some (like odd numbers) more specific than others (15 years in, I still don't know what's a "power word" and I really don't care). The examples may spark some ideas about your next project.
领英推荐
by Wil Reynolds at Seer Interactive :
?? The Sea of Sameness Problem in Content Marketing & SEO
Most experts create content by first reviewing the top-ranking pages and then trying to create something that has a fighting chance against them. This post presents a refreshing new (and, I'd argue, better) take on that practice: Create content for differentiation first. While ranking won't be as straightforward, standing out and making an impression is a win.
by Mariana Fernandes at Animalz :
?? Content Marketing Resources: Our Favorite Blogs, Newsletters, and Podcasts
I rarely have an issue with finding good marketing content to follow. If anything, I have the opposite problem. But when one of the best content marketing agencies out there shares their list of recommendations, I check it out. I signed up to a few new newsletters and added two podcasts on Spotify. What did you like?
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The Marketing Matters newsletter comes to your inbox every Friday, full of more useful content, a short thought piece from yours truly, and a few additional links to make you smile.
VP Innovation at Seer Interactive
6 个月Thanks for the shout out.