SDP-3 User Research

Hello everyone,

We conducted user research on our business system as a team for our 3rd Skill Development Project. The "Hotel Booking Management System" is the Business System we have selected for this project. We went through all five Design Thinking steps—Empathy, Design, Ideate, Prototype, and Testing—to completely comprehend and gain a solid understanding of the business system.

Our Team:

2100030140-D.Balaji Reddy

2100031494-R. Venkata Sai Ram

2100031890-C. Revanth

Under the guidance B Venkateswarulu Sir

Problem Statement:

The innovative project "ReservaInnovate" seeks to completely transform the way hotels handle reservations. The project addresses problems associated with conventional booking procedures, such as incorrect reservations, inaccurate room availability data, and lengthy check-in/check-out processes that annoy visitors and reduce hotel revenues. The "ReservaInnovate" system is implemented to address these problems head-on. All reservations are combined into one simple-to-use platform by the system, which also provides accurate real-time updates on room availability and facilitates smooth guest arrivals and departures. Hotels can improve guest satisfaction through "ReservaInnovate," maximise room occupancy, and provide administrators with precise data to help them make better business decisions.

Interaction with User Groups:

• We conducted a small survey in nearby hotel of KL University
• We made many interactions with customers as well with management also.
• We figure out this statement based on their responses.
• These are the questions we asked at the time of interaction.

Outcome of our survey:

Insights gained from Users(User Stories):

• As a guest, we can easily booked a room online and checked in swiftly, avoiding the long queues that used to dampen excitement upon arrival.
• As a guest, we found exactly the room they wanted without any confusion.
• As a guest,the trip was stress-free as they received a booking confirmation instantly and experienced a seamless check-out process using the new system.
• As a hotel manager, we will efficiently handled a fully booked weekend with confidence, knowing that the system prevented any overbooking mishaps.
• As the hotel staff, we should focus more on guest needs and less on paperwork, resulting in a delightful stay experience for customers.
• As a hotel manager, we will maximized revenue during a peak season by adjusting room rates based on real-time data insights from the system.
• As a receptionist, we will efficiently managed a rush of check-ins, processing each guest swiftly and providing a warm welcome.

Empathy Map:

• We developed a User Empathy Map based on the responses we received from customers

Customer Journey Map:

• After reading all these responses, we as a team developed this customer journey map to resolve all the issues.
• Here is the customer journey map:

Figma Prototype Link: Link

Technologies:

• Front-End :?React JS
• Middleware :?Spring Boot
• Database Connectivity :?Spring Data JPA
• Database :?MySQL
• Webservices :?Restful Web Services[REST API]
• Architecture :?Microservices

Online Research Links:

Target Groups:

• Travelers and Tourists
• Frequent Business Travelers
• Hotel Managers and Staff
• Revenue Managers

Conclusion:

We used design thinking techniques and principles to come up with a workable, client-centered solution to the problems that would crop up in our project. It allowed us to move with empathy and experience the Scenario from various perspectives.