SDE or Net Profit or EBITDA or Cash Flow Which number REALLY matters?

In this episode of the Top M&A Entrepreneurs Podcast, Jon Stoddard and CFO strategist Holli Moeini delve into the complexities of financial metrics such as SDE, Net Profit, EBITDA, and Cash Flow. They discuss the importance of using the right metrics for business valuation and the potential pitfalls of relying on misleading figures. The conversation emphasizes the need for clarity in financial reporting and the significance of cash flow in assessing a business's health and viability.