SCTE-35 -- IPTV OTT Advertisement Insertion

Solve IPTV & OTT Advertisement insertion by using SCTE-35        

As radio and television broadcasts increasingly shift towards Over-The-Top (OTT) platforms, methods such as set-top boxes, video on demand, and online live broadcasts have gained widespread acceptance among the public. The rise in popularity, accessibility, and reach of OTT advertising has caught the attention of advertisers and advertising agencies, leading them to allocate budgets to this thriving advertising market.

For content providers and channel operators, a strategic approach to rapid IPization involves simultaneously broadcasting cable TV channel content alongside YouTube live broadcasts. This approach presents an opportunity to leverage the advertising gap and insert new ads, ultimately generating higher revenue. By utilizing SCTE-35, advertising time tags can be added to the stream, enabling YouTube to automatically generate new advertising content. This approach eliminates the need to actively seek out advertisers while ensuring a steady stream of advertising revenue.

Hooray Unicom's HCV-9000 SCTE 35 ADs Platform offers a perfect solution for IPTV OTT advertising. This platform streamlines the process of managing and implementing advertisements, making it easier for content providers and channel operators to optimize their advertising strategies.

What is SCTE-35?        

A tag signal placed in the stream to let the controller know where to insert or splice another piece of content in the stream. Developed jointly by the American National Standards Institute (ANSI)* and the Society of Cable and Telecommunications Engineers.

The SCTE-35 tag signal can trigger actions to be performed, such as inserting an advertisement, replacing the original advertisement with another advertisement, adding a piece of content, black screen, switching streams, splitting videos, etc.

SCTE-35 is mainly designed to solve the problem of advertising breaks. It can be used to identify advertising gaps, advertising content and program content, or to mark special chapters in the program.

Application of SCTE-35 in advertising insertion        

Just like traditional local channel coverage, local channel channel operators can replace the original advertising content with customized advertising content at the advertising gap, thereby increasing advertising revenue.

Using SCTE-35 technology, adding SCTE-35 signals to both ends of the advertising gap (the program entering the advertising office and the advertising returning to the program office) can not only achieve advertising content substitution; it can even be matched with external advertising sources, such as Youtube or Google. Fill the original advertising period and get advertising revenue more easily.

Youtube live broadcast: Double benefits of advertising time        

In order to increase reach, TV stations maintain the output of channel content on traditional TV, and also conduct live broadcasts on the Internet. In order to be able to broadcast Youtube advertisements during the original advertising period, after the master control schedule output, there are three ways to add SCTE-35 to the stream and then broadcast Youtube advertisements.

With HCV-9000, Any IPTV OTT operators can seamlessly integrate advertising into their OTT content, maximizing revenue potential while delivering a targeted and engaging viewing experience for audiences.