Scroll Across in 2022

It is time to #ScrollAcross in 2022. Social media feeds continue to deliver information that drives society deeper and deeper in strong opinion and beliefs about what they read. Social media scrolls down. Yes, down and deeper into a customized truth. As algorithms evolve on social media, the personalization of content is more and more contextualized to what you read. If you read about blue horses, there will be more and more articles about blue horses until you believe in blue horses. You will see friends who read and believe in blue horses. The social media scroll today is down - downward into a deep opinion. Think about why the scroll is down instead of across. Down is the context of a funnel as you scroll down, the more and more content you engage on social media becomes more and more relevant to the content you engage. It is time that we change our behavior in 2022 to scroll ACROSS. What does this mean? This means we should try to find other points of view that our not in our deep downward scrolls. Find information with another point of view on social media and scroll down into that feed. Let the algorithm capture that information and integrate it better into your custom feed. Scroll across. Find people you don't know, search of other information, use other sources. Let's take a step across in 2022. Across to share and appreciate all points of view so that social media doesn't create sides. Scroll across and unwind the social media spiral.