SCREENGRABS of my brand-new content catalog ??

In my last podcast episode, I talked about the best way to get ideas for content you create, but I didn’t share how to organize those ideas.

I’m going to show you what my brand-new content catalog looks like today.

More on that in a second, but first, here is a mini-newsletter takeover by Katie Stoller .

I told you about Katie and this LinkedIn Post on Tuesday’s podcast.

After Katie got on my radar, I looked at what she did… and I was intrigued.

She is the founder of Influencer Insider Guide.

Bottom line - she helps people make money from the content they create. ??

If you want to work with an influencer to amplify your content or get paid to share content, here are some tips Katie shared with me that I’m passing along to you.

1.) Pinpoint your superpower and harness that narrative.

Similar to PR, influencer marketing is based on storytelling.

Based on the channel you plan to tell the story on, the content might slightly change.

For example, pitching a reporter about your brand is going to look different than pitching a TikToker with 2M followers.

But don't worry, the essence of your story is likely going to remain consistent.

Once you land on what you want to say, figure out where you want the message to land, and from there, find the people who make the most sense to deliver it.

Which brings us to...

2) Find the right partners.

Just because a competitor is working with TikTokers doesn't mean it's right for your brand.

There are things to keep in mind when deciding which partners to work with.

I like to start with the channel to narrow down the pool of creators.

You might want to post cross-channel or focus on one (typically it's best to start with one).

Once you decide which channel makes sense, you will create a list of partners who you'd like to connect with to represent you.

There are many ways to do this (e.g. SaaS platforms, agencies, freelancers, Google) but I think the best way to start is to find your existing fans.

Are people organically tagging you already?

Do you have repeat customers who have offered positive testimonials?

Tap the people who genuinely love you to help you get started and things usually snowball from there.

Keep in mind, that just because someone has a large following, doesn't mean that will be the best representative of your brand.

3) Build a relationship.

Sure, there is a transactional element to any influencer partnership.

The brand is asking the influencer to create content on their behalf (for both gifted and paid programs), however, this industry was built from relationships.

The first step in onboarding a new partner is to genuinely get to know them.

Reach out and let them know you think they'd be a great partner and why.

Maybe they are an existing client or customer.

Maybe they have commented on a social media post.

Maybe they have tagged your brand in existing posts.

They might even use a similar product and you just have a hunch they'd love your brand.

Build that connection before talking about business.

I promise this will lead to better quality results and a better partnership overall.

For a much more in-depth look at how to start an influencer marketing program, please check out the Influence Insider Guide.

How I organize my content ideas.

Now that you have an idea of how you monetize your content, I hope you’re motivated to organize your ideas.

If you didn’t listen to the podcast about this Tuesday, click here so these images below make a little more sense.

These are TWO tabs in the same Google spreadsheet where I keep my podcast and newsletter schedule.

To see them, read the full newsletter here.

How this media coverage happened.

On a newsletter, a podcast, a social media post… wherever - I love hearing the behind-the-scenes of a case study or success story.

I mentioned this one on my last podcast.

I hope you learn something valuable from it.

So many books...

One more thing before I go.

If you follow me on social media (Instagram, LinkedIn, or Twitter), you saw that I took myself on a date with a book for Labor Day.

I can’t wait to finish this one for the second time and share everything I’m highlighting.

If you’re a bookworm like me, don’t miss Alex and Books newsletter.

It’s one of my favorites!

Click here to join me in reading it once a week (and adding to my TBR list).

When you’re ready, here are three ways I can help you.