ScreenCore: Programmatic CTV/OTT As New Growth Points

The world of advertising is like an infinitely expanding universe, it's always moving and striving forward. ScreenCore is a programmatic marketplace that has been at the forefront of technological change in 2022 since it is a newly-created ad tech solution.

Programmatic advertising currently provides the most relevant user experience and that’s why it is the most popular leverage of digital marketing. Let's turn to the numbers. According to the latest data from Statista, annual programmatic ad spending is up by 18%, in 2021 global ad spending was $418.38 billion, and by 2026 that number is expected to rise to $724.84 billion.

One of the fastest-growing areas of programmatic advertising is CTV and OTT advertising. For those hearing it for the first time, these are ads on streaming services like Youtube, Hulu, and Netflix. It can be displayed on a variety of devices, from laptops to smart TV.?In 2021, $14.19 billion was spent on CTV advertising. By the end of 2026, that number is expected to increase by about 2.5 times to $38.83 billion.

We are breaking down the numbers because these ads are more effective than traditional ads like those on linear TV. It combines a video format that gives marketers a lot of room for creativity with the flexibility of programmatic targeting. It allows people who are potentially interested in the ad to see it, which not only increases the probability of conversion but also increases brand awareness in the market without reputational risk. At ScreenCore we are doing all these incredible things.

Programmatic CTV & OTT advertising allows you to launch advertising campaigns to a wide variety of audiences, even very specific ones, customize the time of display, as well as secure your brand. This way you can be sure your ads will not be displayed on any discredited platforms. The real-time bidding tool allows publishers and advertisers to find each other in an endless online space. All you have to do is to specify the target audience settings you want, and the system will send your ad to bidding among the publishers that are just right for you.?

ScreenCore is extremely transparent in its relationships with all of our partners, so you can track everything that happens to your ad campaigns at any given time, as well as gather real-time statistics to analyze your ad campaign. The platform also provides a quality inventory for setting up a variety of advertising campaigns.

Don't be afraid to be creative! Especially since the variety of advertising formats that ScreenCore supports allows you to do that.

The future of advertising is undoubtedly in programmatic advertising. That's why it's such a booming field and is so relevant right now. If you're not already using any of the tools I mentioned above, you should at least think about it.

The expert ScreenCore team will be happy to help you take your first steps in this endlessly growing world of programmatic advertising.?#digitalmarketing?#brand?#advertising?#creative #ctv #ott #mobile #video