Scoring High Ticket Client Accounts The ABM Way
Pairing up well-strategized email campaigns with account-based marketing is the key to improving CTR and catching the attention of high-ticket clients. Account-based marketing can help you refine your approach by facilitating you to segment your audience. So, instead of doing email blasts and then segmenting those users as per responses, you segment your users before sending out the emails.
Today, customers want personalized offers and messages as opposed to cold pitches. Fine-tuning campaigns offer better chances of engagement.
So, here are some tips to devise an effective ABM strategy -
Automated drip campaigns based on behavioral segmentation data turn most leads into iron-clad clients, as it uses personalization to nurture relationships for the entire customer lifecycle.
Advanced tracking is crucial in measuring customized drip campaigns and customer touch-points like promotions, marketing emails, advertising, etc. The more data companies gather the more possibility of pre and post-sales personalization, and the more accurate their targeting will be.?
Extensive data analysis is crucial since this data is used to understand the leads and clients. The companies can subsequently customize marketing to best suit each type of lead. While there are many aspects of ABM that are automated, leads and customers evolve in real-time. ABM is a reiterative strategy that requires ongoing work.
If you want help with your account-based marketing and lead generation then OnDot Media can help you enhance your efforts and provide desired results. Check out our services and get in touch with us to know how we operate.