The Scorecard: How Did Your Content Marketing Perform?
Joy Abdullah
Marketing & Content Strategy Consultant | I help professional service business owners with marketing strategies that create consistent growth by building relationships which grow communities |Founder- Humanizing Business
With Q4 of 2022 slowly ebbing away, businesses are winding down for the year and also doing a performance evaluation. Small business owners are no exemption as they will also have a thing or two to evaluate their performance.
Where to start from wouldn’t require any crystal ball. It sure has to be from your content marketing, as it is the window of any business.
Content marketing has evolved to become an important tool for many small businesses looking to grow their brand and reach new customers. However, evaluating the performance of your content marketing strategy can be difficult, especially if you are not familiar with the various data and metrics that are available.
In order to evaluate your content marketing performance this year, it is important to first understand what kind of data is available, and then use this data to identify trends and adjust your strategy accordingly in the coming year.
There are a variety of metrics that you can track in order to evaluate the performance of your content marketing efforts.
The first step is to look at website traffic metrics like pageviews, unique visitors, and time on site. This can help you identify which content is performing well and what aspects of your strategy may need improvement.
Also, tracking engagement metrics like click-through rates and social shares can help you understand which pieces of content resonate with your audience and where you might need to focus more attention to increase conversions.
Another important metric to measure is conversion rates, which can be tracked by using tools like Google Analytics and Hootsuite. This will help you determine which pieces of content are driving the most sales or leads, allowing you to focus your efforts on producing more content that meets these objectives.
Ultimately, by tracking and analyzing the relevant data, you can make informed decisions about what is working and where there may be room for improvement in your content marketing strategy towards the new year.
-------------------------------
Subscribe to 'The Content Goldmine' and give your business actionable content marketing tips that help your business grow.
Small Business Consultant and Growth Strategist | Startup Coach
1 年I need to evaluate this for my business
?Speaking Skills Coach ?Business English Teacher ?Be truly confident while conducting business in English. ?Leverage your culture for the English you use. ?In business. ?For life.
1 年Joy, wishing you and Lindsay a fulfilling end to the year, rest that's needed and a great new start into the New Year. Sadika, I think you will learn a lot from these two experts and their newsletter too.
Content Strategist & Writer ?? Ghostwriter ?? Empowering Entrepreneurs Like You with Engaging Copy and Result-Driven Content Marketing
1 年A beautiful way to wrap up the year with our newsletter, isn't it? No better time for small business owners to evaluate the year and prepare themselves for the new year, Joy Abdullah.
Helping Mid-Career/Senior IT Pros land their next higher role in 90 days, even if they feel they aren't good enough → Take the FREE Quiz to check your readiness for growth??
1 年Nice Worth the read Joy Abdullah Thank you for putting it together ????