Score your brand’s winning try with unbeatable promotional plays

Hi there,

Jamie here.

How are you enjoying the Rugby World Cup so far? Any tournament with a wide international appeal like this creates such a great buzz, it’s hard not to get swept up in all the excitement.

We thought this would be the perfect time to introduce our new Promotion Playbook, all about strategising your promotional game plan. In it, we’ve paired various marketing objectives with suitable promotional tactics, much like a rugby match playbook, outlining the best plays for different situations on the field.

Each promotion has its unique strengths, just like each player on a rugby team brings a different skill set to the game.

And just like in rugby, not all plays are about sprinting to the try line. Some promotions are your 'long game,' slowly but surely building up your brand credibility and customer loyalty. Then you've got your 'quick wins,' the promotions that get people buzzing and buying, right here, right now.

Our Promotion Playbook is your go-to-guide for aligning your marketing goals with the right promotional tactics. . Whether you're grappling with customer retention, aiming to crack new markets, or just trying to get through a sales slump, we've got insights to help. Oh, and the playbook combines our 14 years of hands-on experience with industry research to give you a comprehensive guide.

Shoot us a message if you fancy a chat or have any questions about the Promotion Playbook and its contents. We always love hearing from you.

Until next time,

Jamie