"Score big with your Middle Eastern brand: 10 reasons to advertise on the EPL during Ramadan"
Here are 10 reasons why advertising on the English Premier League (EPL) during Ramadan can be a smart move for a Middle Eastern brand:
- High viewership: The EPL has a massive global audience, with millions of viewers tuning in each week. During Ramadan, when many people have more free time to watch television, the viewership may even be higher.
- Brand exposure: Advertising during EPL matches can provide exposure to a large and diverse audience, including many potential customers in the Middle East and beyond.
- Enhanced credibility: Associating with a highly respected and popular football league like the EPL can enhance a brand's credibility among football fans and sports enthusiasts worldwide.
- Increased engagement: During Ramadan, people tend to be more active on social media and other digital platforms. By advertising during EPL matches, a Middle Eastern brand can increase its engagement with fans and followers online.
- Cultural relevance: Football is a hugely popular sport in the Middle East, and many people follow the EPL closely. Advertising during EPL matches can show that a brand understands and values this aspect of Middle Eastern culture.
- Emotional connections: Football is more than just a game for many people; it's a source of emotion and passion. By associating with the EPL, a Middle Eastern brand can tap into these emotions and create a deeper connection with fans.
- Increased sales: Advertising during EPL matches can help to increase sales for a Middle Eastern brand, particularly if the ads are targeted and relevant to the audience.
- Positive brand image: Associating with the EPL can help to create a positive brand image for a Middle Eastern brand, particularly if the ads are well-executed and aligned with the values and interests of the audience.
- International reach: The EPL has a global audience, which means that advertising during matches can help to increase brand awareness and reach new customers in other parts of the world.
- Strategic timing: Ramadan is a time when many Middle Eastern brands focus their marketing efforts. Advertising during EPL matches can be a smart way to maximize the impact of these efforts and reach a larger audience during this key period.