Score Big with Sports Fans: 3 Real Estate Marketing Strategies

Attention, real estate rockstars! Are you looking for a unique way to connect with potential clients and score major points in their book? Look no further than the world of sports!

Why Sports Fans Make Ideal Clients

Statistics show that sports hold a powerful grip on American culture. A recent study by Siena College Research Institute and St. Bonaventure University's Jandoli School of Communication revealed that a whopping 70% of Americans identify as sports fans, with an even higher number (83%) watching football specifically [1]. This translates to a massive pool of potential clients who are passionate, engaged, and likely to connect with marketing that speaks their language.

Google has attracted 1.3 million subscribers to the National Football League's (NFL) Sunday Ticket since it transformed the package of out-of-market matchups into a streaming service at the start of the current season, according to data from research firm Antenna. [2]

Beyond the Couch: The Allure of Live Events

While many enjoy watching games from home, the allure of live sporting events remains strong. Additionally, dedicated fans often invest in season tickets or individual game tickets, demonstrating their commitment to their favorite teams. During a February 2022 survey in the United States, games of the National Football League and Major League Baseball emerged as the most popular sporting events to attend live. [3]

Leveraging the Power of Sports in Your Marketing

Here's how you can leverage this sports fandom to reach and engage potential clients:

1. Targeted Postcard Marketing: Corefact's creative postcard marketing templates featuring upcoming baseball (spring and summer), football (fall and winter), and basketball (winter and spring) schedules are a perfect starting point. These visually appealing postcards provide a useful and timely resource for sports fans, subtly introducing them to your real estate services while sparking a conversation about their potential needs.
2. Community Involvement: Sponsor local youth sports teams, attend sporting events during their respective seasons (baseball games, football games, basketball games), or host watch parties at your office. Aligning yourself with local sports creates a sense of community and positions you as a supporter of the activities your target audience enjoys.
3. Social Media Engagement: Share sports-related content on social media! Post-game highlights, local team updates, or fun polls related to specific sports throughout their seasons. This creates a casual and engaging online presence, allowing you to interact with potential clients who share your passion.

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