Score Big in Retail Compliance: Leverage iVueit Audits to Drive Brand Success This Football Season

As football season captivates millions of fans across the country, iVueit leveraged its on-demand inspection capabilities to demonstrate the value of real-time retail insights. Targeting key performance indicators for Consumer Packaged Goods (CPG) professionals, iVueit conducted a comprehensive survey across 1,000 grocery stores, highlighting how brands and retailers can quickly assess in-store execution and maintain consistency across a diverse, widespread portfolio.

Dominate the Field: Get Supercharged Retail Visibility

As consumer excitement builds around football season, brands across the country rely heavily on end caps and promotional displays to capture attention and drive sales. Understanding the effectiveness of these displays is crucial to maximizing retail performance during this peak period. To address this need, iVueit conducted a comprehensive survey, leveraging its vast network of over 400,000 app users, known as "Vuers."

The objective of this survey was to gather real-time, actionable data on the effectiveness of football season displays across a variety of retail locations. With a focus on end caps, product positioning, pricing accuracy, and promotional compliance, Vuers were tasked with capturing the following critical insights:

Survey Question 1

Display Presence and Setup: Were football-themed end caps properly set up and prominently placed?

Survey Question 2

Merchandising Compliance with Brand Standards: Were displays consistent with brand merchandising guidelines and aligned with promotional strategies?

Survey Question 3

Shelf Availability and Out-of-Stocks: Were all featured products in stock, and how did inventory levels impact shelf availability and display presence?

Survey Question 4

Promos & Pricing Accuracy: Were the displayed promotions and prices clearly communicated and accurate at the point of sale?

The survey insights go beyond just analyzing display execution—they reveal a new reality for CPG professionals and retailers. By pinpointing gaps in compliance, stock levels, pricing, and shopper engagement, this data empowers brands to make real-time adjustments that drive better results. It equips teams with the visibility they need to enhance in-store performance, ensuring displays are not just set up, but optimized to capture attention, drive sales, and deliver consistent brand impact across all locations.

2024 Football Season Insights and Emerging Trends

The survey revealed significant regional differences in football season displays, showcasing how local team loyalties influence marketing strategies. From large-scale, front-of-store promotional setups to creatively themed end caps featuring player photos and football-shaped displays, the setups captured by iVueit’s Vuer Network highlight the diverse approaches brands take to engage their audiences based on geographic preferences.

In addition to these visual tactics, the survey identified key trends in stock levels and promotional effectiveness. By pinpointing out-of-stock products and assessing the impact of promotional displays featuring football gear and imagery, brands gained critical insights into supply chain vulnerabilities. This visibility allows them to proactively address inventory issues, ensuring they don’t miss out on potential sales during this high-traffic retail season.

Fast, Reliable, and Actionable Feedback

iVueit’s unique advantage lies in its capacity to collect thousands of data points across hundreds of locations in just hours. The ridiculously fast turnaround of the survey emphasizes how iVueit’s nationwide Vuer Network provides brands and retailers with efficient, reliable, and in-depth insights. Armed with this real-time data, businesses can effectively assess the performance of their football season campaigns and waste no time tackling any challenges.

What This Means for CPG Professionals

For CPG professionals responsible for maintaining retail excellence, iVueit’s platform offers a powerful tool to monitor and improve in-store execution. With iVueit, brands can ensure that their promotions, product displays, and merchandising efforts align with strategic goals across all locations—enhancing customer experience, increasing sales opportunities, and driving better business outcomes.

As the retail landscape evolves, the need for real-time, actionable feedback has never been greater. iVueit empowers brands to take control of their retail presence with fast, accurate, and comprehensive insights delivered on demand.

Need Display Audits in Q4?

Maximize your in-store visibility with iVueit. Our display audits provide real-time insights into product placement, pricing compliance, promotional execution, and customer interactions—across any retail location.

iVueit isn’t just for seasonal campaigns. Our year-round monitoring ensures your displays are optimized and compliant no matter the time of year.

By leveraging our extensive network of Vuers, CPG professionals gain actionable data on store-level execution, empowering teams to make informed decisions that drive sales and enhance retail performance. Ready to elevate your retail execution? Get access to our Retail Playbook when you visit our website https://ivueit.com/retail/ .

Contact us at [email protected] and ask us how you can get access to all of our services for free!