S.C.O.P.E Principles Of Inbound Marketing

The most practical skill you can learn is working smarter. But here's what nobody tells you about working smarter: it often looks like you're working slower.

A programmer might spend 20 hours wrestling with a difficult algorithm, then have an insight in the shower that solves it in 10 lines of code. Those 20 hours weren't wasted—they were necessary for the insight.

Most people never get past superficial engagement. They fragment their attention into smaller and smaller pieces — checking Slack every 6 minutes, switching tasks 40 times per hour, and treating their minds like a news feed instead of a supercomputer.

Working smarter often requires looking less productive in the short term.

That marketing brief you spend three hours perfecting might look identical to one written in 30 minutes. But the thoroughness of your thinking will be reflected in every decision that follows.

Your first thought is "what everyone else thinks".

Your best thought comes after you've thought long enough to forget what everyone thinks.

The difference between good and exceptional isn't hours worked – it's the depth of thought applied to the right problems.

Let's summarize the whole section of thoughtfulness above in one sing word: Systemize.

To when I was the best of my self, that's what I am great at: systemize, summarize or sometimes negatively/positively generalize common things or events that led me to the sequent of the same / similar decisions.

Just like in a court of law, for example: A person without credibility must have everything he/she says/will say questioned, unbelievable, or impossible to believe.

A marketing campaign / team / department without principles is the same.

It is very strange the SCOPE principle/methodology of Inbound Marketing is nowhere to be found in nowadays in HubSpot / HubSpot Academy 's articles or online video courses. It used to be the key of HubSpot DNA, how the founders formed their MVP and so on. That principle was in the starter Inbound course, in the Marketing Hub videos, in the Sale Hub, CS Hub, etc. repeatedly. Yes, it was.

Having clear principles serve as the foundational beliefs and values that guide an organization's actions and decisions.

• These principles are not merely abstract ideals but are concrete, actionable guidelines that shape the behavior of individuals within the organization.
• They provide a sense of direction and purpose, ensuring that all members are aligned towards common goals.

Clear principles provide the ethical and strategic framework within which systems are designed and implemented.

• Without clear principles, systemization can lead to rigidity and a lack of adaptability, as systems may be developed in a vacuum, disconnected from the core values and mission of the organization.
• Conversely, systemization ensures that the principles are consistently applied across the organization. It translates abstract principles into concrete actions and behaviors.

One does not need to have ten principles. Let's start with one principle, then develop the second, the third when one are ready. You can consider Ray Dalio 's "Principles" book to discover yours if you haven't decided yet.

From where at when I can not recall but the process I apply towards creativity or invention is:

1. Copy the best, do it over and over again, copy the better one if available.
2. Adjust based on my environment, my tools, my power, etc.
3. Improve the original copy, make it better, stronger
4. Create my own thing

The journey towards working smarter is not about the speed at which tasks are completed, but the depth and quality of thought applied to each endeavor.

By embracing clear principles and systemizing our approach, we can transform superficial engagement into meaningful, impactful work.

This methodical process not only enhances our productivity but also aligns our actions with our core values, ensuring sustained success and innovation.

Remember, the true essence of working smarter lies in the ability to think deeply, act purposefully, and continuously refine our methods to achieve excellence.

The S.C.O.P.E principle of Inbound Marketing is not the key to success. Learning what is it does not help one become better or improve their work significantly. But the fact that one should decide their own marketing principle will make enormous impact to their business, especially when you start hiring.

Peace.