The Scoop - This week in digital and social
Welcome to The Scoop, your go-to weekly lowdown of the best social and digital moments. We're chronically online so you don't have to be! Tune in every Friday to discover everything from the latest trending content and internet dramas to tech triumphs.
This week, we discuss the hidden messages behind England's euro loss, underconsumption is all the rage, and ‘pulling a Brook Schofield’ has become the latest viral debate.
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Our Favourite Brand Social Moment This Week?
After England's recent loss, Women's Aid's ‘No more years of hurt’ campaign went viral, revealing a 38% spike in domestic abuse after football losses and 28% after wins in the UK. The campaign highlights the urgent need for awareness and action, and the timing was spot-on, spreading rapidly after the loss.?
We love how Women's Aid consistently knows when and how to push their messages, especially with culturally significant events like the Euros final. The amazing reaction on social media underscores the campaign's impact and the message's importance!
Tech Triumphs
We might be getting a real-life Iron Man suit...In response to an attempted assassination of former President Donald Trump, Tesla chief Elon Musk hinted at creating an Iron Man-style suit. On X, he replied to a security suggestion with, “Maybe it’s time to build that flying metal suit of armor.” Musk, a supporter of Trump’s 2024 bid, also mentioned "dangerous times ahead" and revealed two recent attempts on his own life.
Platform Updates
Pinterest's latest development in their AI system is designed to generate backgrounds based on existing Pin images, aligning the model with certain visual styles to simplify creation for brands and products. Brands can type in their desired style using common descriptors, and Pinterest's system will provide aesthetically matching background options for product shots…Much cheaper than a studio shoot!
This innovative concept is already being tested with selected ad partners, offering a glimpse into how Pinterest aims to enhance visual appeal and streamline the creative process for brands.
Our Fave Social Trends
Have Gen Z rebranded being broke, or are we all brainwashed into thinking an 18-step skincare routine is the norm? The "Underconsumption Core" trend on TikTok is taking the platform by storm, with users showcasing their minimalist, use-every-last-drop lifestyles. This movement feels more realistic, refreshing, and sustainable. Gen Z is leading the charge, favoring vintage/second-hand fashion over fast fashion and demanding honesty from brands about their sustainability efforts. They want brands to align with their values and genuinely contribute to what matters to them.
Dramas, Discussions, Debates
'Pulling a Brooke Schofield' is all over our feeds, so let's dive in. Brooke Schofield, an influencer and co-host of the popular podcast 'Cancelled' with Tana Mongeau, recently took social media by storm. She shared a 17-part TikTok series detailing her ex-boyfriend's cheating and scandals, which garnered wild views and engagement, resulting in a 500,000 follower spike overnight.
TikTok may be pushing creators and brands to produce multi-part videos as a strategy to insert "mid-roll" ads between scrolls. This new media format blends long-form content into bite-sized parts, maximizing watch time and engagement. By monetizing through playlists, TikTok encourages creators to adopt this approach, benefiting both the platform and its users. It's a brilliant move for increasing user interaction while seamlessly integrating ads.