The Scoop
This week in digital and social?
Welcome to The Scoop, your weekly lowdown on the best social and digital moments. We’re chronically online so you don’t have to be! Every Friday, tune in for trending content, internet drama, and tech updates.
This week, we take a deeper look into Jacquemus’s marketing, Bluesky is being hailed as the new X (again...), and who is this 'chill guy' that has taken over our feeds?
Need help getting your brand at the forefront of social culture? Let’s chat .
Our Favourite Brand Social Moment Of The Week
Jacquemus has made waves once again, partnering with Bemi Orojuogun, aka Bus Auntie, to promote their new London store. This playful embrace of niche internet culture echoes a broader trend among luxury brands like Marc Jacobs and Loewe, who are tapping into TikTok creators to resonate with Gen Z.
While it’s great to see creators like Bus Auntie thriving, there’s a flipside. These brands often borrow everyday humour and down-to-earth quirks to appear relatable, yet their products remain far out of reach for the average consumer. Clever marketing, yes, but it raises questions about authenticity and exclusivity.
Tech Triumphs
Kim Kardashian stole the spotlight this week after her encounter with Tesla’s ￡30k humanoid robot, which was gifted to her from Elon Musk himself. In a viral clip, she playfully tested the bot’s skills, asking, “Can you do this? I love you?” while making half of a hand heart. The bot completed the gesture, leaving Kim amazed and us officially freaked out.?Didn't we learn anything from iRobot?
Platform Updates?
Elon Musk's involvement in the US election saw X's engagement plummet, and now Bluesky is emerging as the alternative platform of choice.
The decentralised, ad-free (for now) app gives users more control over their data and is growing fast; gaining 1 million sign-ups daily and bringing back the vibe of how Twitter used to feel to nostalgic consumers.
X is still boasting about its hundreds of millions of users, so the big question is can Bluesky sustain this current flurry of growth and engagement to take the number 1 position? Or will Threads shake its reputation for 'clickbaity' fluff and make another comeback? This feels like deja vu from 2022, but let us know which team you're on.
Our Fave Social Trend?
The internet’s latest trend is all about being laid-back and embracing your inner 'chill guy.' Creators are showing off their easygoing Type B personalities and relaxed aesthetics, making this one of the rare, positively harmless moments in meme culture.
For brands, it’s the perfect time to tap into the calm and highlight products that exude effortlessly cool vibes. Sometimes, less really is more.
Drama, Discussions, Debates
Did Wicked launch too many brand collaborations?
Does anyone remember a time in their life when the Wicked movie wasn't being promoted? The buzz has now reached a fever pitch as Part One hits cinemas today, but we need to talk about these endless Wicked brand collaborations. Starbucks, Crocs, Beis, REM Beauty, Betty Crocker, Target, Lush... the list goes on (and on, and on). Even the University of Greenwich temporarily rebranded as the University of Green Witch .
But how much is too much? While these partnerships boost visibility, overloading consumers with collaborations risks fatigue and they can quickly lose their shine. There's a huge difference between an iconic cultural collab and a meaningless cash-grab.
Thanks for tuning into this week’s Scoop! We’re here every Friday with fresh highlights, hot takes, and everything you need to stay on top of social and digital culture.
Don’t forget to subscribe so you never miss an update, and if you’re a brand ready to dive into trending culture and make an impact, let’s chat.