The Scoop

This week in digital and social?

Welcome to The Scoop, your weekly lowdown on the best social and digital moments. We’re chronically online so you don’t have to be! Every Friday, tune in for trending content, internet drama, and tech updates.

This week, Calm gave us the 30 seconds of silence we needed, social media might be banned for under 16-year-olds in Australia, and everyone's Dads are feeling a bit zesty?

Need help getting your brand at the forefront of social culture? Let’s chat .

Our Favourite Brand Social Moment Of The Week

Silence Speaks Volumes

On election day, while media outlets buzzed with debates and updates, Calm brought everyone 30 seconds of much-needed silence. This bold move aligned perfectly with their brand, offering a moment of peace amid the noise and backed up with an election-day self-care plan on their Instagram.

Social reactions were overwhelmingly positive, with viewers appreciating the breather and praising the meditation app for staying true to its mission in a high-stakes moment. Calm showed that, sometimes, the strongest message is silence.

Tech Triumphs

Australia vows to ban social media to under 16s?

Australia’s government plans to ban children under 16 from social media to reduce online harm. Announced by Prime Minister Anthony Albanese, the new legislation would require platforms to prevent access for under-16s and place responsibility on them to enforce the rule, though users won't face penalties. While there’s a growing consensus that social media affects adolescent mental health, experts debate whether an outright ban will be effective.

For more, you can view the full article here .

Platform Updates?

TikTok Academy is here to level up your game with quick, free courses and fresh insights just in time for the holidays. Covering everything from TikTok’s “Creative Codes” (the six must-know elements for engaging content) to platform-specific strategies, these bite-sized lessons take less than an hour each. If you're new to the social media marketing game, TikTok Academy is packed with actionable tips and is a fun, easy way to stay ahead—definitely worth a scroll!

Our Fave Social Trend?

“Dad, taste this dip – it’s a bit zesty”

This latest trend features people filming their dads as they sample a dip, sauce, or meal. The joke? Their dads often come across as unexpectedly “zesty” or extra-campy in their reactions, delivering exaggerated, sassy responses. This a quick and easy one to jump on if you're a food or beverage brand, but make it quick before everyone moves onto a new trend next week!

Drama, Discussions, Debates

Have brands been making you feel hungry recently?

We've noticed more and more beauty and fashion brands cooking up something fresh recently by using food-inspired visuals to showcase product features.?

From Jacquemus engraving its logo into a butter block to Rhode Skin using whipped cream to show off its creamy blush sticks, brands are adding a whole new sensorial layer to their marketing in a bid to make their products seemingly irresistible to customers.

Have you spotted any of these tasty treats in your feed?

That’s a wrap for this week’s Scoop! From Calm’s powerful silence on election day to the rising trend of food-inspired marketing, remember that sometimes the boldest statement is simplicity, and a touch of humour (or a zesty dip) goes a long way. Until next week!