The Scoop

This week in digital and social?

Welcome to The Scoop, your go-to weekly lowdown of the best social and digital moments. We're chronically online so you don't have to be! Tune in every Friday to discover everything from the latest trending content and internet dramas to tech triumphs.

This week, we’re marvelling at WeTransfer’s genius clickbait, exploring augmented reality, and discovering the fun of smash cakes on TikTok...

Need help getting your brand at the forefront of social culture? Let’s chat .

Our Favourite Brand Social Moment Of The Week

When I saw this notification, my heart sank.

A world without WeTransfer instantaneously flashed before my eyes— a dark and dingy one filled with an endless stream of failed email attempts and attachments that were just too big to send. But then, I realised... I had in fact been click-baited by the WeTransfer team. And you know what? I’m not even mad about it. In fact, It's bloody brilliant.?

This was a fantastic way to announce an update—yes, it nearly gave me a heart attack, but it’s pure genius. So, thank you from all of us creatives, WeTransfer. We couldn’t do what we do without you!

PS - Please don't ever leave us.

Tech Triumphs

Get ready for a glimpse into the future of augmented reality (AR) as Snap and Meta gear up to showcase their latest AR glasses next month…

Snapchat will reveal their fifth generation of glasses on September 17th, followed by Meta's debut of their first-ever AR glasses, on the 25th. While Snap's AR journey has faced many challenges since their launch in 2016, the company is pushing forward with a new iteration of glasses, potentially positioning itself as a key player alongside Meta and Apple's VisionPros within the AR space.?

Will these advancements in AR revolutionise how we interact with each other and our surroundings?

Platform Updates

Pinterest trends predictions

Looking to stay ahead in fashion and beauty trends this Autumn? Pinterest's latest trend update reveals key insights...Leopard print, bows, green home decor and air-purifying plants were just some of the popular trends.

But why does Pinterest matter?

Pinterest is a powerful social media platform for discovering trends, exploring brands, and inspiring consumers, yet it is often overlooked by many brands. Despite its potential to drive engagement and influence purchasing decisions, Pinterest remains underutilised compared to other platforms. Explore Pinterest’s Trends search tool for more specific ideas, predictions and stats on what's trending and get ahead of the curve!

Our Fave Social Trend?

Smash cakes?

Cake bombs, cake pops, mug cakes, and now… Smash cakes! Smash cakes are all about putting your biggest celebrity crush on top of a cake. It’s fun, cheeky, and perfect for sparking conversations! People are getting creative with their choices, from Pedro Pascal to Lightning McQueen (yes, the character from Disney's Cars).

So, who would be on top of your smash cake? Let us know in the comments below!

Drama, Discussions, Debates

Chappell Roan Calls Out Toxic Fan Behavior

Chappell Roan, an artist who has shot to stardom practically overnight, has called out “entitled” fans for their harassment and stalking of celebrities. In a TikTok rant on August 19, the 26-year-old pop star criticised this behaviour. Roan, questioned whether people would treat a stranger on the street the same way they do celebrities.

This issue highlights a broader problem in our digital age. With parasocial relationships—where fans feel they know celebrities intimately due to the sheer amount of personal information available—we often blur the lines between public and private life. Celebrities like Lizzo have also spoken out about such intrusive behaviour and her own experiences, in response to Chappell's videos.

Thank you for reading this week's Scoop, see you next Friday!