The Scoop
This week in digital and social
Welcome to The Scoop, your go-to weekly lowdown of the best social and digital moments. We're chronically online so you don't have to be! Tune in every Friday to discover everything from the latest trending content and internet dramas to tech triumphs.
This week, we're coveting new coats with BurBARRY, sliding into DMs has never been so easy, and we cover everything you need to know about underconsumption core and de-influencing.
Need help getting your brand at the forefront of social culture? Let’s chat.
Our Favourite Brand Social Moment Of The Week
"It’s Always BurBARRY Weather"
Burberry is back with another wild campaign—only this time, it’s all about the everyday. Launching with a series of cinematic shorts on social, the campaign features A-listers like Barry Keoghan, Olivia Colman and Little Simz doing mundane, regular things while looking effortlessly cool in Burberry’s iconic trenches, puffers and rain coats. Cara Delevingne feeding the ducks wasn't on our 2024 bingo card but we're here for it.
There is no talk about functionality, weatherproofing, or fabric innovation, just Burberry outerwear shown in playful outdoorsy situations with no explanation needed. It’s a flex, really—Burberry’s branding is so strong, they don’t have to say anything about their products. Their iconic patterns do all the talking.
Once again, Burberry proves they’re the reigning champs of luxury fashion—because who else can make doing nothing look this good?
Tech Triumphs
Google just dropped a groundbreaking feature that lets users search the web by simply filming! With "Video Search," you can point your camera at anything, ask a question, and instantly get search results—no typing needed.?
This AI-powered tool will be available for Android and iPhone users by enabling "AI Overviews" in the Google app. Currently, it supports only English at launch. This is another bold move by Google to revolutionise online search through AI.
Ready to explore the world, one video at a time?
Platform Updates
Instagram’s New WhatsApp Sticker: Sliding into DMs Just Got Easier
Instagram is cooking up something new—a WhatsApp sticker for Stories that makes sliding into someone's DMs even smoother... Especially with DM and WhatsApp usage currently skyrocketing in most regions. The latest feature is designed to help brands chatting with customers more, by linking their WhatsApp Business number to their IG account.
Our Fave Social Trend?
Subtle Foreshadowing: TikTok’s Latest Chaotic Trend
“Subtle Foreshadowing” is chaotic in the best way possible. The idea is simple: users take a famous internet fail video and splice its ending throughout the clip, creating a jumbled, nonlinear story.
But like most viral trends, “Subtle Foreshadowing” is more than just a quick laugh—it’s a clever way of reinterpreting media and a reflection of how the internet has reshaped storytelling for a new generation, is it due to having little to no attention span anymore?
At the time of writing, these "Subtle Foreshadowing" videos are racking up millions of views across TikTok and beyond, proving that being unashamed of your chaos and failures will get you the most attention on socials.
Drama, Discussions, Debates
#Fridgescaping: Consumerism’s Final Boss?
Fridgescaping is the latest craze where people are turning their fridges into a Pinterest-worthy display of flowers, glass vases, and endless containers.
WHY though? Apparently, it’s all about ditching single-use plastics, but are we really saving the planet or just trading one kind of consumerism for another? I mean, who’s got spare vases lying around, waiting to hold a dozen eggs? And don’t get me started on the food—half of it’s probably going to spoil before you can even say "fridgescape."
This feels like peak consumerism being disguised as an eco-friendly organisation trend. Isn’t sustainability about wasting less, not buying more to keep up with the latest content fad?