The SCOODA Quick Read – When less is more

“And the Grinch, with his Grinch-feet ice cold in the snow, stood puzzling and puzzling, how could it be so? It came without ribbons. It came without tags. It came without packages, boxes or bags. And he puzzled and puzzled ’till his puzzler was sore. Then the Grinch thought of something he hadn’t before. What if Christmas, he thought, doesn’t come from a store. What if Christmas, perhaps, means a little bit more.” ~Dr Seuss

Acknowledging staff and valued clients during the festive season by presenting them with a meaningful and tangible gift, tastefully branded, generates long term benefits to both the business and recipient.

At this busy time of year, it is important to allocate time for planning your client and staff gifts and the careful consideration of which gifts and branded collateral will maximise these mutual benefits.

Where do you begin?

• Prepare your list of intended recipients.
• Work out your ideal budget.
• Discuss potential delivery method/s.

With this information at hand, your promotional distributor will be able to provide you with a clearer picture of your estimated expenditure per recipient and advise which gifts sit within your price range.

The next step is to think about your messaging. Lifestyle items are recognised as working extremely well at this time of year. Branding on these items tends to be subtle, encouraging greater use, higher perceived value and level of appreciation. Alternatively, the selection of a fun or novelty gift might be a more appropriate choice for your brand, incorporating a humorous or light hearted message, in addition to your logo, can make the item more desirable, more likely to be shared with others and enjoyed for a longer period of time.

For some, branded packaging is the ideal way to “make less a lot more”. Branding a wine cooler, gift bag or creating a custom gift box often increases the perceived value of the gift inside, giving it greater ‘gravitas’. Selecting a product in retail packaging is another option that often enhances the gifts impact.

Showing your clients and team they are valued and allocating the necessary time to plan your gifting approach and intended recipients, is guaranteed to reap long-term rewards for your business.