As the end of the financial year (EOFY) approaches, many businesses find themselves in a flutter of activity. As one of the busiest periods, a rush to meet deadlines can sometimes result in hurried choices being made. Team members have less time to think strategically or plan thoroughly, as they rush to finalise projects or utilise remaining budget and marketing spend.
It is for this reason we thought this suggestion checklist may prove helpful when considering how best to utilise those end of year funds.
- EOFY Thank You gifts for staff and clients – Thank those who have worked so hard to wrap things up for the business this EOFY and show your appreciation to key clients, suppliers or sponsors, who have helped make the year a success.
- Event pre-planning – Is there anything scheduled for later in the year where branded collateral may prove a worthwhile addition? If so, select and secure your desired products early. Perhaps, with the longer lead time, a custom product may become an option. Considering future events also creates the potential for cost saving through economies of scale, by consolidating smaller orders, and allows time for sea freight of internationally produced goods.
- End of year and Christmas gifts – If there are no trade-shows or conferences coming up, locking in team or client gifts in advance may be a worthwhile exercise.
- Sales tools – Do your sales team members have branded reminders to give to clients at meetings or as a thank you after securing a first order? Could this be something worth adding to your marketing mix?
- Office essentials - Although different industries may have some specific requirements for their business, useful items such as pens and notebooks are purchased by all. As these products are always in need, a branded option may be the perfect purchase for the office. Especially, if these items make their way out of the office on a regular basis.
- Staff branded apparel and work bags – Introducing branded apparel, such as a team polo or jacket, laptop satchel or work bag may be a positive reward for your team, as well as a great marketing option for your business.
- Mail campaign – With so much being done online these days, a thoughtful and relevant product received in the mail can be a powerful call to action or reminder.
For more suggestions on how to best use your EOFY marketing budget, reach out to your trusted promotional products provider. They can assist you by discussing your options and assist in meeting your needs thoughtfully and expediently.
