The Scientific Power Of Emotional Branding

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou

Empirical studies have shown that 50% of brand experience is based on emotion. Consumers are guided by their emotions which means that the key to branding success is to create a brand with emotional appeal.

Emotional Branding is all about tapping into the deep-seated emotional drivers of your ideal customers.

From love to status and power, all humans have certain needs and desires and the brands that resonate with those desires are the ones who enjoy the most loyalty and interaction.

Furthermore, Emotional Branding doesn’t just stand out due to the uniqueness of the approach, it also fosters a variety of benefits for businesses that adopt it as a strategy, these include: brand recognition, differentiation, loyalty and ROI.

But don’t just take my word for it. Forbes, Harvard and many other reputable sources have proven the effectiveness of this branding strategy.

Read our recent article, The Scientific Power Of Emotional Branding and discover exactly how and why emotional branding works and why it will make your brand powerful.

A Modern Typeface With Victorian Inspiration

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Every business needs a Brand that is powerful, valuable and all-encompassing.

That’s where our team at Font & Swatch can help. For more information about our Branding Services or to speak to our creative gurus to get the results your business deserves, contact your trusted team at Font & Swatch today:

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