THE SCIENTIFIC METHOD APPLIED TO CREATION

As creatives, we often think of the scientific method as being at odds with the unpredictable, chaotic nature of our artistic endeavors. But what if we were to merge the two approaches, using the rigorous and methodical principles of science to enhance and inform our creative process?

At first glance, this may seem like an impossible task. After all, the scientific method is all about testing hypotheses and seeking objective truths, while creativity is often seen as the domain of intuition and spontaneity. But the truth is, both approaches have their merits, and combining them can lead to some truly innovative and exciting results.

So, what would a creative process informed by the scientific method look like? First, we would need to establish some clear goals and objectives. This could involve identifying a specific problem or challenge that we want to solve through our creative efforts, and then using the scientific method to develop hypotheses and test ideas.

Next, we would need to gather data and evidence to support our ideas. This could involve conducting experiments, conducting research, and gathering feedback from other creatives and experts in the field. By using objective data and evidence to guide our decision-making, we can avoid falling into the traps of confirmation bias and subjectivity that can often plague the creative process.

Once we have a strong foundation of data and evidence, it's time to start generating ideas and solutions. Here, the scientific method can help us to stay focused and organized, by providing a structured approach to brainstorming and idea generation. We can use techniques like mind mapping, idea generation techniques, and even algorithms to help us generate a wide range of potential solutions.

Finally, it's time to test our ideas and see which ones are most promising. This is where the scientific method really shines, as it allows us to systematically evaluate and compare different ideas, using objective metrics and criteria to determine which ones are most likely to succeed. By using this approach, we can avoid getting stuck in the "too many ideas, not enough time" trap, and instead focus on the most promising solutions.

In the end, combining the creative process with the scientific method can lead to some truly groundbreaking and innovative solutions. By using objective data and evidence to inform our decision-making, we can avoid getting stuck in the rut of confirmation bias and subjectivity, and instead focus on creating solutions that are both creative and effective. So, the next time you're facing a creative challenge, consider using the scientific method to help guide your efforts and achieve your goals.

by Kevin Lewis | CEO, Buble Studios

www.buble.com