The Science of Retaining Customers

Exploring the World of Virtual Real Estate with Beau Button

In a recent episode of "Science Of CX" podcast (Episode 192), I discussed the fascinating world of virtual real estate with my guest Beau Button, the President and CTO of Atlas Reality. Beau was able to explain his perspectives on #CX from a gaming company. This may ring true to others looking to new industries for ideas. Beau shares his journey from the government space to mobile gaming and delves into the development and success of their virtual real estate platform, Atlas Earth.

Summary:

Throughout the podcast episode, BeauButton discusses the concept and success of Atlas Earth, a virtual real estate platform that allows players to buy virtual parcels of land and generate income through virtual rent. He highlights the company's focus on onboarding, retention, monetization, and lifetime value of customers. Beau also shares their unique strategies for engaging players, such as allowing them to earn in-game currency by watching ads and partnering with nationwide merchants for revenue sharing.

Key Points:

1. Importance of Onboarding: Successful onboarding is crucial for retaining customers. Beau emphasizes the significance of a smooth onboarding process and shares their experience with Atlas Empires, their previous game, where they improved onboarding through a short video tutorial.

2. The Mechanics of Atlas Earth: Atlas Earth offers players the ability to purchase virtual land and earn passive income through virtual rent. The game attracts players interested in investing in land and watching ads to participate in revenue sharing.

3. Partnerships with Merchants: Atlas Earth has partnerships with nationwide merchants, including Burger King, Jamba Juice, and Auntie Anne's. They integrate directly with Visa and MasterCard to track the impact of player visits to these establishments, resulting in both revenue for the company and new audiences for merchants.

4. A Case Study: Beau shares the success story of Speedway, a gas station chain that partnered with Atlas Earth. Through in-game missions and rewards, Atlas Earth successfully changed customer behavior and drove customers to Speedway, resulting in substantial sales.

5. Challenges and Growth: Atlas Reality faced technical obstacles and scaling issues in the initial launch of their games. However, they are focused on establishing a release cadence and introducing new features to keep players engaged. The company is profitable, but finding the right staff has been a challenge.

Conclusion:

Beau's insights on the "Science Of CX" episode provide a unique glimpse into the world of virtual real estate through his game, Atlas Earth. The episode highlights the importance of effective onboarding, engaging gameplay mechanics, and strategic partnerships for success. With Atlas Reality's innovative approach merging gaming and finance, virtual real estate opens up a new frontier in the gaming industry.

Listen to the full podcast episode to discover more about Atlas Earth and the fascinating world of virtual real estate: https://www.scienceofcx.com/beau-button-the-science-of-retaining-customers/

Connect with Beau

LinkedIn -??https://www.dhirubhai.net/in/beaubutton ?

Website -?https://www.atlasreality.com/ ?

Twitter -?https://twitter.com/thebeaubutton ?