The science of great YouTube titles

Now that we've been on YouTube since mid-July, one thing has become super clear to me:?titles and thumbnails matter a LOT.

It's been really fun to experiment with – you'll notice that we started putting the guest's element on the actual cover art!

It's a puzzle every week – a fun puzzle, but a puzzle nonetheless.

But it's a puzzle that you can solve! And it helps when you're able to speak to people who have a?ton?of experience themselves solving that puzzle.

This week I'm speaking with Jake Thomas, the writer of?Creator Hooks. I read Creator Hooks every week – it's a data-driven newsletter breaking down effective YouTube titles and why they work according to psychology.

Jake recently joined?The Lab?and this episode is one of the most tactical and specific we've ever had – like the crucial role?curiosity?plays in your title. We even leveled up our podcast introduction!

If you're on YouTube (or thinking about joining YouTube) you've gotta watch this.

Listen on your favorite player or watch it now on?YouTube:

I hope you enjoy the full episode! Send me a note or comment on YouTube to let me know what you think.

And if you'd rather check out the audio-only podcast, listen on Spotify below or choose your favorite player here.

We've joined the HubSpot Podcast Network!

On Thursday, I shared a?major announcement: Creative Elements has joined the HubSpot Podcast Network!

This is an incredibly exciting next step for the show. The team at HubSpot is working to build the #1 podcast network in business and I'm pumped to join their?growing roster of shows, including:

• My First Million?with Sam Parr and Shaan Puri
• Goal Digger?with Jenna Kutcher
• Being Boss?with Emily Thompson
• Entrepreneurs on Fire?with John Lee Dumas
• Online Marketing Made Easy?with Amy Porterfield
• Business Made Simple?with Donald Miller
• Creators are Brands?with Tom Boyd

Nothing changes for listeners! There won't be more ads in the show – but you'll be hearing more about HubSpot and other shows on the network.

This should result in growing the show's profile, which will allow me to further invest in the show, bring on even more incredible guests, and make a better product for you!

I cannot overstate how important your support as a listener of the show is to make this opportunity happen. HubSpot is a business, and it's the success of the show that made this interesting to THEM. So thank you, thank you, thank you.

Question of the week

What can you do this week to work ON your business and not IN your business?

Comment below and let me know!

About the author

Hey, I'm Jay! I'm the founder of?Creator Science?and the host of?Creative Elements, a narrative-interview podcast going behind the scenes of today’s top creators.

I previously led the Community Experience team for Pat Flynn and Smart Passive Income, designing their paid membership community and cohort-based course programs.

You can connect with me on?Twitter?or?Instagram.