A science fiction view on decision-making powered by artificial intelligence
Courtesy of Black Mirror , a Netflix serie

A science fiction view on decision-making powered by artificial intelligence

It is like moving into another universum where time is slower.

I am a great fan of SF movies and stories, because they are a great inspiration to the work I am doing. They tend to create a framework for a possible future context, hinting to ways people will work. One of the new masterpieces is the British Netflix series Black Mirror. The concept is quite simple: we fast forward into a future where technology is so technically advanced that people do not know what is virtual or real anymore. Obviously, this has a number of advantages and traps – as is the case in most science fiction series. For example, people can misuse technology to compensate for real social skills like leadership or natural conversations.

In the latest episode that I saw, called ‘Hang the DJ’, a man and a woman are signed up to a digital companion that helps them find their perfect partner. Call it an AI-powered version of Tinder. The system couples the pair, and tells them how long their relationship will last. The ultimate goal is for the system to collect enough data to find the perfect match – call it ‘true love’. I will not spoil the plot but the ending is more positive than most of the other stories.

What the story brilliantly conveys, is how people are relying on Tinder and Siri, Alexa or any artificial intelligence system to make choices at certain times. They can base these choices by simulating the different scenarios. The closer the virtual and real characters match, the better the simulation becomes. In this way, time and space become irrelevant: people can literally fast-forward learning and create different outcome scenarios, set up a scoring board and pick the best scenario.

Now design thinking and lean innovation are exactly about creation opportunities and best outcomes. The problem of course is that there is time needed to design and prototype different scenarios. Decision-taking often comes down to intuition or experience of the people involved. But what if you want to explore places you have never been before? Really step outside of your comfort zone? Today, you will be reluctant to take the risk. We only trust what we know, right? But wouldn’t it be great if you could simulate these ‘unsafe’ options inside a game and connect with other minds to build an expert system that really thinks outside of your knowledge field? This will let you explore every scenario in a very fast way, allowing you to choose the path that best suits your expected outcome. In other words, you simulate every possible decision upfront so you can always follow the one that brings you closest to your goal. I can imagine that you will often be surprised which option this is – maybe the one you least trusted. This brings a whole new factor into the game of innovation.

In the Black Mirror episode, the AI-powered version of Tinder can find a partner match with a certainty of 99.8%. Isn’t this what we want for all our decision-taking? The real inspiration part is that it is not only about the outcome but that during the simulation you have all the sensations and insights of the full learning experience. 

Nilima Phawde

Vice President at Reliance Jio Infocomm Limited

6 年

Really interesting article Guy. AI and ML are going to change the way we live and perform our duties.

Mathieu Massart

Engineering manager

6 年

Interesting - and interesting to think it through. There is match and there is availability. The same person can be in several matches (and some will be in high demand :-)) So assuming that not every match can be fit due to limitations in availability - will AI make a proposal and average out a bit so everyone on average has to settle for less then "99.8%" ? Sounds like arranged "marriages 2.0" :-)

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