The science of feedback
We all hate criticism. Even when it is well meaning it can hard to accept. And yet, feedback is a cornerstone of learning, growth, and professional development. When delivered skilfully, it empowers individuals to refine skills, correct errors, and achieve growth. Conversely, poorly considered feedback can undermine confidence, trigger defensiveness, and damage relationships.
Research underscores that the?feedback is delivered (its framing) can dramatically impact its effectiveness and the?quality?of feedback—not just its existence—determines its efficacy [1]. Research suggests that feedback framed in a supportive and solution-oriented manner leads to better outcomes than feedback perceived as judgmental or punitive [1]. Constructive feedback encourages a growth mindset, fostering resilience and persistence in the face of challenges [2].
Whether positive or negative, feedback triggers emotional and cognitive responses that influence behaviour. Studies have shown that feedback activates the brain’s reward and threat systems [3]. Research suggests that people respond to feedback based on factors such as self-esteem, mindset, and the perceived intent of the feedback provider [3].
Feedback is particularly effective when it follows principles of positive reinforcement and goal-directed improvement. Constructive feedback helps individuals engage in self-reflection, leading to meaningful behavioural change, whereas negative or ambiguous feedback can trigger defensive reactions, reducing receptivity [4]. Individuals who perceive feedback as a tool for learning are more likely to develop resilience and long-term competence [5]. Conversely, when feedback is perceived as punitive or overly critical, it can diminish motivation and lead to avoidance behaviour [6].
Poorly constructed feedback
Criticism that is vague, overly negative, or personally targeted often leads to adverse outcomes. Negative feedback that lacks actionable solutions can lead to decreased motivation and disengagement and reduced performance [3]. Unnecessarily harsh or ambiguous feedback will undermine confidence, reduce intrinsic motivation by fostering feelings of incompetence and decrease an individual's willingness to take risks or embrace challenges [7]. Many people with the responsibility of providing people with feedback are often unaware of their responsibility of doing it properly. Studies show that employees and students who receive predominantly negative feedback without constructive guidance experience lower engagement and decreased performance [8]. A meta-analysis found that 38% of feedback interventions?decreased?performance, often because recipients perceived the feedback as threatening their self-esteem [3]. For example, simply telling an employee, “Your report was subpar,” without specificity, leaves them unsure how to improve and may breed resentment [9].
Negative feedback activates the brain’s threat response, elevating cortisol levels and impairing cognitive function [10]. Harsh or ambiguous criticism can cause anxiety, depression, and low self-esteem, particularly in environments where individuals feel vulnerable [11]. Students who receive overly critical comments on essays often fixate on errors rather than learning from them, leading to avoidance of future challenges [5]. Feedback framed as personal criticism (“You’re careless”) rather than behavioural observation (“This section lacked supporting data”) erodes trust. In teams, this dynamic can reduce psychological safety, stifling collaboration [12]. Criticism focusing on innate traits (“You’re not a math person”) reinforces a fixed mindset, discouraging effort and persistence [5].
Harsh criticism can damage relationships, leading to reduced collaboration and communication [13]. When individuals feel personally attacked, they may become defensive and reject the feedback rather than using it to improve [14]. Feedback perceived as unfair or overly critical may lead to defensiveness and resistance to improvement [4] and when delivered publicly or aggressively, can trigger stress responses that impede cognitive processing [15]. Harsh criticism activates the brain’s threat response, engaging the amygdala and reducing executive function, making learning more difficult [10].
What is effective feedback
Getting the best outcomes balances clarity, empathy, and actionable guidance. Feedback should target observable behaviours or outcomes, not the individual. It is imperative to avoid personal attacks and instead focus on the specific actions that need improvement [16]. The Situation-Behaviour-Impact (SBI) model is widely endorsed: describe the?context, the?behaviour, and its?effect [17]. For example, “During yesterday’s meeting (situation), you interrupted colleagues repeatedly (behaviour), which made others hesitant to share ideas (impact).” Vague feedback such as "This needs improvement" fosters irritation and is less effective than "Your argument could be strengthened by adding more data to support your conclusion." Effective feedback provides clear guidance on how to improve rather than merely pointing out flaws [18].
Consider not using track changes when reviewing documents. The temptation can be too great for you to simply ‘correct’ the text so it reads the way you feel it should. This potentially silences the author’s voice. It can also be tempting for the author to simply accept your changes without giving due consideration as to why they were suggested in the first place—and so not learning from your experience. Equally, providing short notes in the margin may not be sufficient space to explain your thinking behind your feedback.
The "feedback sandwich" technique, which starts and ends with positive comments while placing constructive criticism in between, has been found to improve receptiveness [19]. It is essential to reinforce the idea that skills and abilities can be developed with effort and persistence [5]. Emphasize improvement rather than failure. Phrases like “Here’s how you can build on this” or “Let’s explore strategies to enhance X” align with a growth mindset [5]. You can categorise feedback into three levels [1]:
?Giving immediate feedback can be particularly impactful, as delays reduce relevance [18]. However, overwhelming recipients with constant critique can cause fatigue and knee-jerk responses risk not providing a well-structures critique. Balance is key. Self-Determination Theory [20] highlights that feedback preserving autonomy (“What are your thoughts on trying X?”) fosters ownership. Pair critiques with affirmations of effort or progress to sustain motivation. It is important to invite recipients to reflect and co-create solutions. Questions like “How do you perceive this challenge?” promote collaborative problem-solving.
Benefits of well-crafted feedback
When delivered thoughtfully, feedback yields measurable advantages. Constructive feedback that highlights strengths while addressing areas for improvement increases skill acquisition and personal growth [1]. People receiving specific, task-level feedback improve achievement by 30% compared to those given generic praise or criticism [21]. In workplaces, employees who view feedback as developmental show 12% higher productivity [22]. Feedback that focuses on effort and strategies rather than personal traits encourages persistence and adaptability [23]. When individuals perceive feedback as fair and constructive, they are more likely to act on it [24].
Supportive feedback strengthens belief in one’s ability to grow building resilience and self-efficacy. A study [25] found that students who received growth-oriented comments on essays revised more effectively and persisted through challenges. Feedback framed as a joint effort to improve (“Let’s work on this together”) builds trust and strengthens relationships. Teams with high psychological safety report 76% more engagement [26]. A culture of constructive feedback creates an environment where individuals feel safe to experiment and learn [12].Encouraging a culture of open dialogue leads to higher job satisfaction and innovation [27]. Google’s Project Aristotle found that teams emphasizing respectful communication and iterative feedback generated more innovative solutions.
Best Practices for Giving Effective Feedback
?Conclusion
Feedback is a double-edged sword, when used effectively, it fosters learning, motivation, and resilience. Its power lies in your delivery. Agreeing to provide feedback is entering into a social contract. It is not an opportunity to demonstrate your superiority or belittle the person whose work you are reviewing – leave that to theatre and book critics. Poorly considered and/or delivered criticism entrenches fear and stagnation, leading to resistance and emotional distress. In contrast, when used effectively, can foster learning, growth, and improved performance. It can also make you look like a fool, be very careful to be consistent with your comments.
Feedback preferences vary across cultures. For instance, direct criticism may be valued in low-context cultures (e.g., the Netherlands) but perceived as rude in high-context cultures (e.g., Japan) [31]. Tailoring delivery to individual and cultural norms is critical. By focusing on specificity, balance, objectivity, and actionability, feedback providers can maximize the benefits of their critiques while minimizing harm and organizations can create a culture of continuous improvement and engagement. Promoting a culture of providing specific, timely, and actionable feedback has been shown to improve workplace productivity and the performance of team members [18].
?References
INSIGHT | STRATEGY I IMPACT | EXIT
7 小时前Thanks Tim...its a fascinating area, and especially trendy with machine learning and AI being all pervasive in our thoughts. The relationship between human feedback and reinforcement in neural networks reveals fascinating parallels between biological and artificial learning systems. In humans, feedback operates through several mechanisms: neurobiological feedback; behavioural conditioning; and skill acquisition. Whereas in neural networks, reinforcement manifests as: credit assignment; policy optimisation; and reward shaping. The analogy extends to learning challenges as well: ·???????Both humans and reinforcement learning systems struggle with sparse rewards and delayed feedback ·???????Both benefit from curiosity and exploration ·???????Both can develop suboptimal behaviours when reinforcement signals are misaligned with desired outcomes There is much insight here with these parallels inspiring bidirectional innovation - neuroscience informing AI architecture (like attention mechanisms), and reinforcement learning models helping explain aspects of human cognition and decision-making. We are learning about learning by learning (our machines)! Whats the old adage "To teach is to learn twice"
Great article.
Thanks for sharing boss.
A must read for everyone
I will be in touch...