THE SCIENCE OF BRANDING
Kasmoflow Films | Digital Video Maker
Grow Faster with Smart Video Marketing
Branding is an experience. But is really an enriched experience? Let’s look at the two approaches to ensure “THE BRANDING” transforms into an enriched experienced.
?1.???Branding is not the destination but a journey.
Nothing happens instantly and takes time. Everything in this infinite cosmos starts with a seed and slowly grows to turn into a giant tree.
In the professional world also, these natural laws apply.
Branding is more about responsibility, credibility, and maturity. Higher visibility is the reward of branding and not the prime motive itself.
The entire world follows and imparts faith in branded products or services considering that exceptional qualities of product/service will add tremendous value to their lives. People are willing to pay more to get this extra mile of comfort and ingenuity.
It certainly takes many years of thinking and execution to evolve to ascertain, what is right and what is not so right. To understand your own broader vision, it needs many sleepless nights even to decide the right direction and also failing many times before getting a hit.
Once you reach and turn into a brand then you are no more an object (product/service) or person but a phenomenon.?You are an idea of a new benchmark, a new horizon, and new possibilities. You are neo. [Courtesy: The Matrix] :-))
Even a single right word would bring cheers to many, and a wrong expression can put everything on fire.
At one point of time in the recent past, Maggi, two minutes noodle phenomenon, paved the way for a new kind of snack in the Indian market and created a multi-million dollar industry. It was struggling to win people’s faith again in its most respected and loved brand. Hard and sincere efforts of many years had crashed like a pile of cards.
Branding is a success of your strategy, and you need to have a bigger perspective to handle such a big success.
In nutshell, you need a very strong character to be a brand. Not even a bit less would do.
2.????Transformation of branding journey into an enriched experience.
It starts with the company LOGO.
The world’s most successful brands have something in common: the logo is so iconic with the ability to generate an immediate association between consumer and organization just like a nation's flag. The best logos exert an overwhelming impact on people. It is a defining source for a brand, an element that requires precise execution. It is not only a visual manifestation of a brand, but also a vehicle that transmits the personality, values, and traits. This establishes the brand in a powerful, succinct, and memorable way.
“An ideal logo is simple, elegant, versatile, practical, and unforgettable.” It may not be more than an insignia, but one that acquires significance through time thanks to encounters. And even though a logo may change throughout the years, it must strive to maintain within the mind of a customer its union with the concept that originally gave meaning to it.
“The visual identity of a logo can make or break a brand in the eyes of a discerning consumer. Throughout a single company’s history, various logos serve as indicators of values, loyalty, and togetherness.”
The logo must have the following characteristic.
You really need to be thoughtful to choose the right geometry to represent these points. It is certainly a matter of precise detailing with accurate visual representation.
Your logo is a representation of your brand. It is the representation of YOU.
By Manoj Jain
Founder and Creative Head
Kasmoflow Films?(Logically Creative)
+91 99676 60049 | +91 79799 80997