?? The Science Behind MrBeast, TikTok Text Posts, Apple's Chat GPT, Threads by the Numbers, and more.

Happy Wednesday everyone!!

I wanted to give a massive thank you and shout out to everyone who congratulated me on one full year of newsletters. It’s been a crazy journey and I’ve learned so much about the creator space and myself as a creator and writer. I feel as though I’ve found my true voice, and I cannot wait to continue pushing these out for years to come. Here’s to the next 52 issues and beyond! ??

But enough of that sentimental jibber jabber, let’s jump into this week’s creator economy news:

Threads by the Numbers ??

Shout out to IZEA for yet another incredibly insightful report, I swear these folks are some of the most on-top-of-the-ball players in the creator game when it comes to analytics on new trends.

So with Threads dropping recently, Izea went ahead and crunched the numbers for us. Let’s jump into the surprising analytics below:

• The biggest piece of news with this can be seen in the headline: “54% of Influencers on Threads have already posted sponsored content.” That’s significant, to say the least. With over 100 million users since its launch on July 5, that makes for a lot of people to be influenced, and it’s clear that brands have hopped on the brand deal boat asap.
• 60.9% of influencers created Threads accounts in the first 10 days of launch. With the ability for users to transfer over their IG follows, and subsequently followers, it really was a no-brainer for influencers looking to bring in even more money.
• “90% of active Threads users think the app will be a good place for brands and influencers.” Not sure how much weight this holds, though. Threads is now down to only 13 million active users as of three days ago, which makes for a 70% decrease in users. While 13M is still....

Are you enjoying this read? Want to check out the full version? Be sure to go check out the email version of this newsletter for the full scoop on Threads and even more content. This week we covered:

• TikTok copying Threads & Twitter
• Nominations for the Streamy’s are in and the results are… unsurprising
• Apple launches a ChatGPT competitor
• Diving into the science behind MrBeast videos
• A killer creator spotlight
• And more ??

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