The Science Behind the Colour Purple and Its Role in Metaverse & Web3 Business Branding
The Science Behind the Colour Purple and Its Role in Metaverse & Web3 Business Branding
Close your eyes and imagine yourself exploring the metaverse. What visual elements come to mind? Most probably a mysterious landscape illuminated by electric blues and galactic purples, right? Ever wondered why we almost instantly think of purple and its shades when we talk about things related to virtual reality? For some reasons, this color palette feels both familiar and mysterious, a theme that is commonly associated with dreamy digital worlds and universes.
From a branding and communications perspective, colour is a powerful tool to not just attract the eyes of your audience, but also to evoke emotions and convey meanings. In fact, it is the first element that people recognize about your brand. Not only does color work for your marketing materials’ aesthetic value but also makes an effective representation of your brand – it highlights the power of your logo, speaks of your company’s values, and builds an instant connection with your audience.
Colour is a powerful tool to not just attract the eyes of your audience, but also to evoke emotions and convey meanings.
Purple is associated with imagination
When we talk about branding technology and the digital world, the color purple has long been associated with imagination. This perhaps explains why it is one of the go-to colors for brands and businesses especially those with a presence online and in new platforms such as the metaverse.?
Colour makes an effective representation of your brand – it highlights the power of your logo, speaks of your company’s values, and builds an instant connection with your audience.
Drawing inspiration from the popularity of metaverse environments and digital experiences, global color authority Pantone chose Very Peri, an intense shade of purple, as the Pantonecolour of 2022. “It was really important for us to come up with a new colour, because we have a very new vision of the world now,” said Pantone Color Institute’s Executive Director Leatrice Eiseman in an interview with CNN .
Pantonecolour of 2022: Very Peri, an intense shade of puple, is a colour that Pantone came up to show a new vision of the world.
For businesses in Web3 and metaverse: Is purple the only way to go?
As Web3 and metaverse rapidly emerge as new avenues for businesses, you may wonder what color you should use to mark your brand. Is purple the only way to go for your brand?
The color purple is closely interlinked with luxury, royalty, virtual world, and cyberspace. However, the meaning and emotions behind colours rely on their undertone. For instance, light purple conveys a calm, whimsical, and sophisticated feeling whereas dark purple gives a luxurious, ambitious, and regal impression.?
Purple is becoming increasingly popular as businesses, which are transitioning to Web3 and metaverse to convey a sense of innovation, mystery, and creativity in the ever-evolving and expanding online world.?
Many online brands have been fond of using purple to inspire a sense of creativity, art, and imagination. One best example is Yahoo!, which is known for its search engine and web directory. This color is becoming increasingly popular as businesses are trying to transition to Web3 and metaverse for the same reason – to convey a sense of innovation, mystery, and creativity in the ever-evolving and expanding online world.?
While it is undeniable that purple has its special charm in the virtual space, it is not always the best color to represent your brand. Below we have listed out a few of the most used colours for you to consider, other than purple.? You can use a different color palette that signifies your company better and still establish an air of creative novelty whether for traditional or online marketing.?
Psychology of Colors
When it comes to colors, a person’s eyes and emotions are linked. Studies reveal that colours can actually influence your mood and behavior . This is why this aspect is integral in the world of marketing. Some of the most commonly used colors in business branding are red, yellow, green, blue, and pink.
Red is an effective choice when giving your brand a bold, fierce, vibrant, and energetic look and feel. It works well when you want to exude excitement and entertainment or even cause a trigger on the appetite of your audience.
Yellow is a great choice if you want to create an optimistic, bright, and joyful business image. The color easily attracts the eyes and creates an air of positivity almost effortlessly.
Meanwhile, if you want to create a welcoming, soothing, healthy, and more natural vibe, green is a great choice for your brand as it is often associated with nature. Moreover, green is also closely linked with money; hence, this color could represent a brand that values affordability.?
Moreover, the color blue represents trust, serenity, loyalty, and professionalism. This explains why it is often used by brands in the corporate and banking world.?
Pink, on the other hand, symbolizes femininity, charity, and childhood. It is usually recognized for exuding a sense of innocence, charm, and playfulness. Many brands that target younger audience use pink as part of their branding.?
How to pick the best-suited color for your brand?
Whether you are building your brand traditionally, in Web2, or in Web3, it is always crucial to choose the right colors to represent your business, its unique attributes, and its personality. While there are no concrete rules in choosing the best colors to represent your brand, it is always important to recognize their effects on human emotions and perception. With this in mind, you can pick a color that aligns with your business identity, highlights your company values, and effectively helps your brand stand out from the rest.
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About the Author:
Tracy Ho is an award-winning personal branding & image consultant and an executive presence coach. She is the founder and director of?Frame & Fame Personal Branding , a leading personal brand consulting and executive coaching firm dedicated to supporting senior executives, managers, and business owners to fast-track their career success. Tracy is also a cofounder of BrandIcon , a branding and communication consultancy that specialises in supporting growth-centric companies in APAC to stand out with their brand identity, brand story, website and content.