Schools in England. How to stay the best in the world!

Schools in England. How to stay the best in the world!

15 December 2022|Schools England

The most uncertain times, the most pressure, the need for heroes and examples of gre

The most uncertain times, the most pressure, the need for heroes and examples of greatness. 

The early 20th century saw the true start of mass education in Britain in the way we would recognise it today. In 1902, the Conservative government of Arthur Balfour passed an Education Act which brought state primary schools and local secondary schools under the control of local councils for the first time. 

 At the beginning of the decade, schooling remained compulsory up to the age of 14. In 1944, after the war, this rose to age 15, with a clause of this rising to 16. At the same time, parliament created the role of Minister of Education. Local authorities received more powers and compulsory attendance came into being. 

During the 1980s, education was centred around a liberal approach that was thought to foster creativity. However, half of all young people in the UK in the 1980s left school with no qualifications at all, and in 1988 the national curriculum was introduced with the aim of changing this. 

In the late 1800s, parents needed children to help with harvest and planting seasons. The school year got longer in the early 1900s as educating children became required by law and more public schools were built. In 1500s Girls did not attend Grammar Schools and were not allowed to go to University. Only the daughters of the rich continued to have a formal education. This was conducted by tutors at home. Girls, in general, were taught lessons of obedience and about how to run a household. Girls were taught subjects like social etiquette, music, needlework, cooking and nursing. In much of the South during colonial times the education of slaves was strictly forbidden. 

18,000+ schools in the U.S have student bodies that have over 50 percent minority students.  When it comes to diversity, U.S schools are doing a pretty good job. 

 So how are schools doing when it comes to diversity in the UK? 

Statistics in 2017 revealed that over 1.1 million U.K. residents over the age of 16 identified as LGBT, which equates to almost 2% of the overall population. In a society so varied in terms of race, disability, and sexual orientation, equality and diversity must be promoted throughout U.K. schools. With the U.K.’s non-British population estimated to include around 6.1 million people in 2018, over 14% of the country’s population are classed as foreigners. Six different religions are being practised by various ethnic groups spread across Britain, and 18 ethic groups are recommended for use by the UK government. 

Marketing is an important aspect of any business achieving sustainability & diversity goals, including and especially educational institutions. 

But marketing is not just about attracting new students, it’s also about maintaining your current student body while they are at school and after they graduate (including their parents). Here are some more reasons why schools need to market themselves. 

Marketing plays an important part in success of admissions. Schools' marketing and recruitment departments are playing an increasingly important role in schools seeking to attract and retain students.  Many schools are focusing on diversity, inclusion, sustainability and engaging with local businesses.  School executives say marketing is becoming a more significant part of school operations.  Marketing is more than just a department, it’s part of the overall school strategy. 

Your school is unique, and your message in your marketing should reflect that.  Marketing is one of the best ways to communicate who you are and what your school has to offer those you serve. 

 Here are five things to remember when sharing your message. 

1. The mission and vision of your school is central to everything you do and say. 

 2. Parents want to know about curriculum and how their children will be taught, but they also want to know about teaching philosophy and the people who will be doing that teaching.  

3.Be clear about difference between schools in a way that is both accurate and truthful for each school. What does your school offer? How does it meet the needs of the families it serves? Why do those families choose your school? 

4. Keep in mind what matters most to families, including where your school is located and whether it is affordable for them – especially if you are running a new or small independent school. 

 School marketing is a type of marketing that targets school-aged children.  Most schools are now marketing themselves to parents and students in the same way that businesses and education providers market themselves to grown-up customers.  Diversity has been a key focus of school marketing in recent years, aiming to attract students from a wide range of backgrounds.  Marketing techniques used in schools include leaflets, posters, social media and websites.  Schools use an array of marketing strategies to attract new students, maintain funding levels and keep their reputations high. 

Research has shown that girls react better to traditional forms of advertising such as posters and leaflets than boys, who prefer the more interactive nature of video games and social media. 

working with photo pea and other apps lets us easily get and action clients changes to the work and content 

Importance of marketing for schools. 

To attract new students. 

To maintain your current student population and make sure that they are happy with the school services. 

To maintain contact with past students (ex-students) who will be ambassadors for your school by recommending it to others. 

For staff development and recruitment. 

 Schools can use a range of different marketing methods to promote themselves, including advertising, PR, social media, direct marketing, events and exhibitions etc. The key is to make sure that you have a wide reach by using a combination of different target audiences such as parents (current and prospective), community members (past students, local associations and businesses etc.), students and teachers/academic staff etc.