Schmitten Expands its Spread Portfolio with Peanut Butter Range

Harmonizing the perfect balance between taste and health, Schmitten’s Peanut Butter Spreads come in three flavours promising unique snacking delight.

One of India’s leading luxury chocolate players, Schmitten announced the expansion of its spreads portfolio with the launch of peanut butter spreads. The peanut butter range comprises of 100% vegetarian & gluten-free variants with a powerful taste adding another milestone in Schmitten’s spread category. The newly-launched peanut spreads are totally fit for consumers of any age whilst offering them a healthier anytime snacking treat.

The peanut spreads are available in three variants, i.e. Choco Spread, Crunchy Spread, and Creamy Spread. The products are available in 340g and priced?at Rs. 170 and 160.

Schmitten’s peanut spreads are a good source of antioxidants. All the spreads are trans-fat-free, plus they are gluten-free. It is a really must-have deal for a quick breakfast, brunch, or anytime hunger strikes. It is perfect for pieces of bread, dipping fruits, ice-cream dressing, cake covering, drizzling onto cupcakes, pouring into waffles, or just the way one likes to relish straightway off the spoon.

Announcing the launch, Ms Priyanshi Nair, Head of Marketing, Schmitten, said, “This very range of peanut butter is an expansion of our chocolate spreads. This fresh range is not just about peanuts but also about the uniqueness of the taste as we have come up with innovative variants including the real joy of crunchiness, chocolate delight, and creamy magic. We are very excited to launch this range as we aspire to revolutionize the snacking habits to something healthy as well as tasty.”

Ms Deepika Panth, General Manager Marketing and Communications added, “With this launch, Schmitten has stepped a way ahead in the ready-to-eat segment. Made from quality ingredients and select peanuts, Schmitten’s range of peanut butter is a safe, succulent, and scrumptious snacking option at any time. Every variant is unparalleled when it comes to its powerful taste.”

Ms Mausam Desai, Director, Schmitten commented on the launch adding, “We are on a journey to spread joy through our products. While Schmitten’s luxury chocolates have already left chocolate lovers mesmerized, this very range of peanut butter will surely enrich the snacking experience in Indian households. We want people to opt for healthier options whilst not compromising on the taste and hence, peanut butter spread is the must-have snacking joy.”

India's Peanut Butter market has witnessed?tremendous growth in the last few years. However, the volumes still remain low. The brand Schmitten, while launching a new product category, ‘Schmitten Peanut Butter,’ wanted to come up with an idea different from regular category ads.?“While peanut butter as a product provides a healthy choice to its consumers, it was also leading to a boring narrative all around. Moreover, the usage pattern needed to be expanded and rejigged,” added Ms Srishti Jain from Schmitten’s marketing team.

Talking about the campaign ‘Ab Butter Nahi, Peanut Butter Lagao’, Percept H's National Creative Director Ashish Sood, who conceptualized and wrote the films said, “We used various humorous situations to reinforce the fact that peanut butter can be used in myriad ways beyond just a healthy sandwich, and so you have peanut butter cookies and other such ingredients built in the script". Talking about the communication, Anwar Abbas, NCD, and Percept/H has this to say about the clutter-breaking communication. “The brand wanted to create a narrative in the category that wasn't preachy unlike all the other brands and at the same time which was disruptive. We have tried to grab the attention of our audience, through various humorous situations arising in our daily lives.”

Schmitten has been innovating in the healthy foods category, promising to fulfil one’s sweet tooth. And this very range of peanut spreads is just the right choice for discerning consumers. Schmitten’s fresh range of spreads is available across 75+ Exclusive Chocolate Outlets of Schmitten, Amazon, Flipkart, Swiggy and at several retail stores.?

For more information, visit?www.schmitten.co