The Schema Theory | The Week of June, 27

Break down all the information for the consumers into meaningful pieces that are easy to process.

According to this theory, our brain likes to organize knowledge into meaningful units, or schematas which start forming when we are young, and we gradually fill them with more knowledge as we get older.

This insight is adapted from?5 Cognitive Psychology Theories that Contribute to the Quality of UX Design?by Dorian Martin.