Scarily easy ways to get the best out of your content! ??
BOO! Our mailer is packed with both tricks and treats this October! We’ve got some tricks to easily improve your business’s social media output, including 5 common mistakes and how to avoid them, as well as how to best optimise your video content for every social media channel.?
The Importance of Optimisation
As a video production company we could go on all day long about the power of video content and how it can hugely boost your business’s presence online. In fact, our old blogs tell me that we have already many, many times. If you need a reminder, have a quick read, if not we’ll stop going on about it! We all know that video content is top dog when it comes to marketing your brand online. BUT, do you know how best to use the video content that you have?
A lot of businesses fall into the trap of getting some great video content created and just posting the same version to every platform. By doing that they’re potentially wasting their investment and wasting their content! You need to optimise your video content for each social media platform you intend to post it on. In a nutshell, each platform has their own specifications when it comes to the frame of your video and the length. They also each have different audiences who enjoy different types of content.?
For example, a five minute landscape video promoting your business’s new services in a creative way might do well on Facebook, but it would be the wrong frame and too long for the likes of TikTok and Instagram Reels.?
It might be that your video production company - hopefully Media Borne - have provided you with edits for each platform. If not, don’t worry! We’re here to save the day with our one-stop guide to video optimisation for every social media platform. Give our handy article a read, save it to your favourites and you’ll never waste a second of precious video content ever again!?
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It’s a Sign!
Look at our big beautiful signs! Finally, we’ve got signs up for Borne Studios just in time for trick or treaters and businesses searching far and wide for some high quality content this October. It’s been busy in the studio recently as we’ve hosted client’s training sessions, production rehearsals, photoshoots and high end video content. If you haven’t come in to check out our new studio yet then this is your sign to do so - get in touch today and come down for a coffee!?
5 Social Media Mistakes All Businesses Make (and how to avoid them!)
It’s October so we’re obliged to put something a little bit scary in this mailer. Fair warning, if you’re sensitive to frightening social media faux-pas then scroll away now! But, if you want to quickly improve your business’s social media output in five steps, then cautiously read-on.
We’ve worked with many clients to improve their social media marketing strategies and these are the five mistakes we see businesses doing most often: Neglecting their target audience, having inconsistent branding, overlooking visual content, ignoring engagement and failing to make use of their analytics.?
We’re pretty certain that most businesses will be committing at least one of these social media sins, but the great thing is that they’re all easily remedied. Check out our full article breaking down the 5 social media mistakes that all businesses make and how to fix them right here. It breaks down all you need to know and could up your social media game in a matter of 10 minutes. Go on, give it a read.?