Scared Money Don't Make Money
THIS is crunch time.
THIS is the time to be different.
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THIS is where you outwork the rest.
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THIS is how you separate from the average.
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The end of the year is where you’ll see most of the people around you tap out.
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They let the holidays, elections, the noise, and distractions get to them. They soften, they coast, they fall back into the pack.
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Telling themselves they've earned a break after all the work they've put in this year. And just like that, their momentum fizzles, and they end the year in mediocrity, settling for average…
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But then, there are the audacious few—the bold ones—who seize this moment.
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While everyone else is distracted, they double down, pressing the gas, laser-focused on Q4. These are the ones who capitalize on the chaos, pushing through when it’s hardest, and setting themselves up to own the new year.
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It is those audacious few that are going to take market share and really make a name for themselves.
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“Study while others are sleeping; work while others are loafing; prepare while others are playing; and dream while others are wishing.” ― William A. Ward – Warren Buffet
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The question is, who do you want to be?
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The one who coasts to the finish line, or the one who takes control and finishes the year like a champion?
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You won’t hear successful people talking about slowing down and taking things easy, you’ll see them making bold moves and playing offense while so many play scared.
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Historical reference:
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Companies that started during uncertain times… have you ever heard of them?
Apple
Founded: 1976 (mid-1970s recession)
Market Cap (as of 2024): ~$2.85 trillion
Details: Co-founded by Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple has revolutionized personal computing, mobile phones, and consumer electronics, becoming the most valuable company in the world.
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Microsoft
Founded: 1975 (during the 1973-1975 recession)
Market Cap (as of 2024): ~$2.45 trillion
Details: Founded by Bill Gates and Paul Allen, Microsoft grew to dominate the personal computing industry, becoming one of the largest and most influential tech companies globally.
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Procter & Gamble
Founded: 1837 (during the Panic of 1837)
Market Cap (as of 2024): ~$370 billion D
etails: Founded by William Procter and James Gamble, P&G grew from a small soap and candle company into a multinational consumer goods giant, known for brands like Tide, Pampers, and Gillette.
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Costco
Founded: 1983 (during the early 1980s recession)
Market Cap (as of 2024): ~$260 billion
Details: Costco, co-founded by James Sinegal and Jeffrey Brotman, grew into one of the largest wholesale retail chains globally, known for its membership-only warehouse model and bulk goods.
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Disney
Founded: 1923 (during the 1923-1924 recession)
Market Cap (as of 2024): ~$155 billion
Details: Walt Disney and Roy O. Disney founded the company as a small animation studio. It grew into a global entertainment powerhouse, encompassing film, television, theme parks, and media networks.
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Netflix
Founded: 1997 (during the 1997-1998 Asian financial crisis)
Market Cap (as of 2024): ~$151 billion
Details: Originally a DVD rental service, Netflix pivoted to streaming and original content production, disrupting the entertainment industry.
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IBM (International Business Machines)
Founded: 1911 (during the 1910-1911 recession)
Market Cap (as of 2024): ~$120 billion
Details: IBM was originally founded as the Computing-Tabulating-Recording Company (CTR) and later rebranded to IBM. It became a global leader in computing, IT services, and artificial intelligence.
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General Electric (GE)
Founded: 1892 (during the 1890-1891 recession)
Market Cap (as of 2024): ~$114 billion
Details: Founded by Thomas Edison and Charles A. Coffin, GE became a leader in industrial equipment, appliances, energy, aviation, and healthcare, playing a major role in shaping modern electrical infrastructure.
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Uber
Founded: 2009 (during the Great Recession)
Market Cap (as of 2024): ~$87 billion
Details: Uber disrupted the transportation industry with its ride-hailing app, offering an alternative to traditional taxi services worldwide.
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Airbnb
Founded: 2008 (during the 2007-2009 Great Recession)
Market Cap (as of 2024): ~$78 billion
Details: Created by Brian Chesky, Nathan Blecharczyk, and Joe Gebbia, Airbnb transformed the hospitality industry by allowing people to rent out their homes, competing with traditional hotels.
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FedEx
Founded: 1971 (during the 1969-1970 recession)
Market Cap (as of 2024): ~$67 billion
Details: FedEx revolutionized the logistics and delivery industry with its overnight shipping services, becoming a major global player in transportation and logistics.
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HP (Hewlett-Packard)
Founded: 1939 (during the Great Depression)
Market Cap (as of 2024): ~$28 billion (HP Inc.)
Details: Bill Hewlett and Dave Packard started HP in a garage, marking the beginnings of Silicon Valley. HP became a pioneer in computing, printing, and enterprise solutions.
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Burger King
Founded: 1954 (during the 1953-1954 recession)
Market Cap (as part of Restaurant Brands International, 2024): ~$28 billion
Details: Burger King was founded by James McLamore and David Edgerton, becoming one of the world’s largest fast-food chains, rivaling McDonald’s.
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Square
Founded: 2009 (during the Great Recession)
Market Cap (as of 2024): ~$30 billion
Details: Co-founded by Jack Dorsey, Square revolutionized payment processing for small businesses, offering a mobile point-of-sale system that changed the way businesses handle transactions.
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Slack (now part of Salesforce)
Founded: 2009 (during the Great Recession)
Acquired by Salesforce (2021): ~$27.7 billion
Details: Developed by Stewart Butterfield, Slack became a popular communication platform for businesses, particularly remote teams. Its success led to its acquisition by Salesforce.
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Founded: 2009 (during the Great Recession)
Acquired by Facebook (2014): ~$19 billion
Details: WhatsApp, co-founded by Jan Koum and Brian Acton, became the world's leading messaging app, with billions of users. It was acquired by Facebook in 2014.
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Founded: 2009 (during the Great Recession)
Market Cap (as of 2024): ~$16 billion
Details: Pinterest grew into a leading social media platform focused on visual discovery and inspiration, particularly in lifestyle, design, and DIY spaces.
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Groupon
Founded: 2008 (during the Great Recession)
Market Cap (as of 2024): ~$200 million
Details: Groupon popularized the daily deals business model, offering discounts on local services and products. Though its market cap has declined since its peak, it still operates globally.
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