Scantron’s New Look Reflects Its Expertise as a Technology Solutions Company!
EAGAN, Minn.--(BUSINESS WIRE)--Scantron Corporation, a leading, global provider of assessment solutions, technology solutions and scanners and forms, is changing the way people think about the testing icon by updating its brand and positioning. For more than 40 years, Scantron has continued to supply the highest quality optical mark recognition (OMR) scanners and forms available, which have delivered billions of paper assessments worldwide. And, it did all of this while professionally developing and delivering more than 200 million online assessments as well as managing hundreds of thousands of technology devices and IT endpoints. With expertise in so many solutions, Scantron knew it was time to revitalize its image to match its capabilities.
“In a recent study conducted by an outside firm of Scantron clients and stakeholders, characteristics such as knowledge, expertise, broad technologies, and commitment to service were frequently attributed to the organization,” said Kevin Brueggeman, CEO, Scantron. “Everything we’ve done to our website and brand reflects the fact that our clients count on us to be the technology-enabled experts who are committed to creating the best solutions for them. As we continue to grow, we are making a concerted effort to match what we do with how we look.”
Part of Scantron’s brand refresh involved the adoption of a new logo sporting a stylized, futuristic font that reflects the technologies inherent in all of its solutions. It also coined the phrase “Smart Starts Here” letting current and prospective clients know that Scantron is a leading assessment organization in certification, licensure, K-12 education, and higher education along with its growing position in managed IT services, managed print services, and hardware support services. These and other design elements are carried throughout its intuitive, easy to navigate, new website.
“With so many mission-critical solutions available from Scantron, it’s important for us to be more than a testing icon,” said Cathy Pickoski, Sales and Marketing Senior Vice President, Scantron. “We’ve always offered more than scanners and forms, and it’s time the brand reflects our expansive portfolio of solutions. We’ve spent a year creating a look and feel that matches our capabilities, and now we are excited to showcase it to the market.”
As one of the most iconic names in education, Scantron provides solutions to 42 international ministries of education, 84 out of the top 100 higher education institutions in the U.S., and countless school districts across the nation. Simultaneously, the company also provides IT support to more than 10,000 customers nationally, services more than 300,000 pieces of equipment, and has technicians in 45 states. With distribution in 53 countries and strategic partnerships with 49 international distributors, Scantron is known around the world for offering mission-critical assessment, technology and data capture solutions. It’s no wonder “Smart Starts Here.”