Scandic Hotels Transformation report- Exclusive Interview with Morten Malting

When it comes to breakfast, there are few hotels that know more about achieving continuous success than Scandic Hotels in Norway. With the hotel chain having consistently won the prestigious Twinings Best Breakfast competition, including 12 victories out of the last 14 awards at its Scandic Nidelven hotel, it’s clear Scandic is revolutionising the way it provides breakfast. “Unique for the Scandinavian hotel market, a rich and varied breakfast buffet is usually included in the room price. As a consequence, providing the best breakfast offering is a key factor in order to attract new guests and keeping existing guests loyal. What better way to do so by offering hotel guests the very best breakfast?” asks Morten Malting, Director of Food & Beverage of Scandic’s Norwegian operations.

“The journey of the quality of our F&B offering has been amazing,” says Malting. “Initially, some hotels performed better than others, but today we are an entire chain of hotels recognised for great food and beverage experiences, and we have been successful in creating a variety of local restaurant concepts with one thing in common: we target the locals. We have managed to do this through high-quality local produce and by focusing on telling the unique stories to our guests. By doing this we have been successful in attracting both local guests and our core business, hotel guests.”

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