SCALING ON YOUR BRANDS

My hard work, will always pay off. No matter what. No one can control your 24 hours. Brands that are lifestyle based, are one and the same in core values and institutional belief. We all have every day, to make our dreams come true. Brands that push for the premiums; attain it. In order to gain power, you must first showcase power.

When something is beyond what you do, it becomes who you are. This connection is what others can identify with. For example, there is no surprise that Kobe Bryant is the greatest of all time. He and Jeffrey shared the best, and most common denominator. They are both one and the same. Or, one and two. If Jordan is number two, and Kobe is number one, what exactly bonds them together?

Both players were the first in practice, and the last to leave. No questions asked. All day. Every day. Seven days each week; in and out. Pre season. Summer practice. Regular season. Playoffs. Finals. Whatever. There are no weekends for them. Each day, is just that. Another day. Practice is practice. Games are games. No rest. No f's given. No jump shot, or free throw is un worthy of a rebound. No contest, is excluded from a follow through, combined with an assist. No defense is unmatched with an equal and opposite offence. No foul shot is debilitating, and no drill play to old, young or complex; not to be implemented. No guts no glory. No pain, no gain.

A balanced diet, with healthy eating habits in and outside of the home. No junk food or bs. No cheat days. Weight training in camp, at the stadium, at the nurse practitioners and at home. No chilling. No strip clubs. No media. No lack of dedication.

= Excellence.

Every day, I record and release music. There is a main recording studio. There is a studio in my office. There is a studio at home. There is a studio on the tour bus, and portable equipment that works with WiFi on a private jet. No excuses. I work with new producers daily. I give myself the freedom, to record in any style that I desire. I can convey artistically, exactly what I feel; each day. Day in and day out. #Blackmambamentality

There are no excuses when it comes to our dreams, and our true success. It is hard work, all day, every day. Repetition, is the mother of all skill. One day, is enough to destroy my career. One song is enough to create a legendary album. That moment, that is captured in time; lives for ever but will never return. I have only that one moment, to create that song. If I do not prioritize it as such, no one else will. I cannot take one song for granted.

Each day is a world series, to win it all, or go home; empty handed. Artists are born every day. I have to continue to build upon greatness mountain. I will not release the accelerator, any time soon. My Lamborghini only moves at top speed. Slowing down is not part of the vision, of my V12 engine. Like Porsche, I must win each and every race that I race in. That is exactly why I am here. I am only here to win. I can rest when I retire. I can vacation after my tours. I can relax once I am worth deca billions of dollars in gold and bitcoin. This is not the destination. This is only the start.

When we reach success; all of the hard work actually begins. Picture me, heading an investment portfolio or trust fund. Time to relax? Time to stop? Time to slow down? #youwish.

There always has to be a balance in the force. Nike won the fight. Ye won in the comfort series. What does Addidas do best? Socks. No world cup was contested without; socks. And really good ones; make the entire difference. Our Navy, cannot use; used missiles. Right? Quality sells itself. Like in cooking, you can't "boil the salt out". Each element must be carefully crafted. This lifestyle is not something that you can force. If it's not in you, to grind the day to day; open to close. No amount of money, or record deals will motivate you.

You as an artist will despise making music. As an engineer, will hate all design software. As a carpenter will hate wood, and wood chips. The people will easily see that you are hiding your discomfort. For example, you are in the NFL now... Why are you self destructing? Simple. This is what you did, to get here. Not whom, you really are when the lights, camera and actions are turned off. I would do music for cheese burgers. What makes you think millions of dollars would make me lazy? Do you know where I come from?

Welcome to New York City.

We as entrepreneurs, must be time travelers. We cannot afford, not to live in the future. What do you want your legacy to be? Do you see a brand, that is multi generational? If not. Go home. Leave the lane open for us, real dreamers. Look at Rolls Royce. I finally get it. This is a car I would buy my father before any Rolex but, including a GMT. You can not have one without the other.

I may drive it rarely. One random day. But out of respect to my parents; only on a special occasion. The Bentley coupe GT Speed V12 Twin Turbo, in China. That is me, right now. That is a lifestyle brand. There will be time for the Rolls Royce that is mine. That time, is not now. It would damage the brand for me to represent it, in that fashion. I would mess it up with tinted windows and an aftermarket sound system. You understand? My life experiences do not match, that prestige.

A Rolex without diamonds, is ok; right now. I do not own a yacht, just yet. Premium brands, require a lifetime commitment. This is long term. This is not what I do. This is who I am, deep down inside. When I buy my parents a Rolls Royce, maybe I can qualify for one. That is a higher standard, I purposely hold myself to. Save $12,000,000.00 before you spend $120,000.00. 1%. Get it. That is how you build wealth.

Any brand that I enforce has to align perfectly with my values. Or, what's the point. If I maintain a healthy lifestyle, each and every day; then I can recommend a diet etc. How can I promote Pagani's and not own several myself. I need a multi million dollar estate to park my Koenigsegg. And no, I will never post it on instagram.

Dr. Dre is a franchise himself. Quality. If I ask you to close your eyes, and imagine him. What do you see? Describe it for a one year old? What does that picture look like? More, what does it mean; to you?

You see a producer, producing, inside a recording studio flawlessly incorporating; perfection. Did you see him in front of the mixing board too? I know you did. Everyone of his records, is a classic masterpiece. It could have taken him, days, months or even years. Oh, well, Whatever it takes. When you hear his music, in a premium sound system, it is crazy Tony. Trust me. It's like a live concert; inside a record. There is no kick, or snare left un attended. Not even a spoon. Listen carefully. I dare you.

The Beats by Dre headphones, only highlighted his listening ear; signature. When you put those on, you had a small glimpse of how, he listens in, on a record. Quality is his only signature. Quality is his only brand. What is yours? Better yet, what do you think is mine? In my recording studio I am Dr. Dre. You understand, what a luxury, premium, exclusive, quality lifestyle brand is? My music is designed for you to; drive your favorite car, truck, suv, boat or airplane. I collect cars in real life. All of my records, are my very own thoughts in motion; lyrically.

I do not have to sell you on that. Listen to my records, and see if you can stay and sit still. You will not be able to. That is the energy that my records produce. That is by design. This is not what I do. This is exactly who I am. This is how you build a lifestyle brand. It is only an extension of your vision, thus a pure extension of you.

Martha S, really loves cooking. Oprah loves to socialize and engage in deep conversation. Michael and Kobe loved to ball. Money and success did not change that. Not ever the fame or the rings. It. Is. Who. They. Really. Are. No need to force a golf player to play golf. A painter will paint art, in his kitchen, in his garage and in his bathroom.

A designer will create on a napkin, or a piece of clay. A writer will write about literature, and a song writer will paint with the colors of the wind. I learned this from people in our armed forces and the medical field. A doctor will pull over and save a rabbit, if it needs help on the side of the road. Just. Because. It is who they are. We only get one life. Do what is truly in your heart, when creating your own products and services.

Each brand that we are part of, is already a part of us. I am Nike, Addidas and Reebok. I create art in music like the headsets made by Beats. This is not just what I do. Music is truly my love and passion. My music is my lifestyle brand. All of my thoughts are now at your discretion, for deep analysis and evaluation. As I learn about life, and love, I may have a song where we can both; learn.

I have some of the same thoughts and passions as the rest of us. You are just hearing my intricate thoughts over the course of those 5 minutes, or less. I am human. You can connect with me on a human level. I do not have all of the answers to life, and that is exactly what, makes my music unique. I am clear. I allow myself to express myself freely. My core audience shares in those values, even when they only connect though a series of songs.

Just because I can afford to save and buy a Rolex, does not mean that I should, or that I will. These things have a new found meaning in my life now. There is more a sense of respect, and further understanding. When I was younger, it was only about the prestige of the pricing. Now, that is not even a factor. Like Kevin O' Leary. Each time I close a multi million dollar deal; then maybe I will get one. Each one has to represent something in my life. When I host people at my estate, the conversation will never be about how much I paid for it. How tacky is that? How low class? This will be about a personal goal, dream and accomplishment. I honestly like watches from Walmart, that are $12.99.

Deal with it. Inside my Lamborghini Aventador.

Take these humble words as advice when building your brands. Think about how I am currently building mine. This is truly in my heart. I have a line of basketball shoes. I cannot wait to launch. Just another business adventure, that I chose to embark on. If Dr. Dre can sell you headphones, I will sell you microphones. When I buy cars, I buy them by the pound like Thomas J. Stanley.

I invest in real estate. Gold, etc. Bitcoin. I made NFT's cool. I also place it in my music so that my audience and other talents, do the same. Artists can be entrepreneurs.

I am.