Scaling up safety: What IntouchCX’s acquisition of WebPurify means for your business

In 2006, we set out on a mission to make the internet a safer place. Since then we’ve worked with some of the biggest tech brands in the world, including 1 in 7 Fortune 100 companies, providing content moderation solutions first for text and images, then recorded video and live-stream, and eventually even the metaverse. We’ve blended AI with human expertise, and delivered market-leading accuracy, reliability, and scalability for our clients.?

Now marks the next chapter of our growth. WebPurify was recently acquired by IntouchCX, a global leader in customer experience (CX) solutions. This represents a significant milestone both for us and IntouchCX, expanding their suite of services and enhancing their ability to create environments where clients’ customers feel safe, supported, and empowered with best-in-class solutions.?

As it expands beyond CX management, digital engagement and AI and automation, this partnership allows IntouchCX to deepen its presence in the adjacent trust and safety category, establishing it as a distinct, essential focus area alongside customer experience.

“Joining forces with IntouchCX allows us to scale our vision of a safer digital world,” said Jonathan Freger and Josh Buxbaum, Co-Founders of WebPurify.

“Our combined strengths in technology, operations, and trust and safety solutions will enable us to meet the evolving needs of clients and users in ways we couldn’t achieve alone. This partnership truly underscores our shared commitment to innovation and excellence.”

Why this acquisition is exciting for WebPurify clients

Our new partnership with IntouchCX is built on a shared vision: empowering brands to maintain safe, inclusive digital spaces while delivering exceptional experiences. For WebPurify’s clients, this acquisition doesn’t just mean business as usual – it means elevated services, expanded capabilities, and new, innovative solutions.?

Here are six ways the IntouchCX acquisition of WebPurify benefits your business.?

1. Global reach and language capabilities With 35,000 team members across 26 campuses in 14 countries, we now provide content moderation in over 100 languages. Whether your audience is local or global, we’re equipped to handle your moderation needs with unmatched cultural and linguistic expertise.
2. Double agents: combining CX and content moderation By uniting WebPurify’s trust and safety expertise with IntouchCX’s CX leadership, we’ve created a unique ‘super solution.’ Our teams can seamlessly integrate content moderation with customer experience services, delivering a cohesive, efficient solution under one roof.
3. Enhanced AI solutions This new partnership combines WebPurify’s AI-powered moderation tools with IntouchCX’s advanced CX AI tools. The result? More efficient, accurate, and cost-effective processes for everything from flagging harmful content to optimizing your customer interactions.
4. Global scale Before this acquisition, WebPurify offered substantial scalability. Now, with IntouchCX’s infrastructure and resources, we’ve unlocked the ability to scale like never before. This means faster onboarding, greater capacity, and support for even the most complex needs.
5. Shared commitment to employee culture and wellbeing Both WebPurify and IntouchCX are committed to fostering strong employee cultures that prioritize wellness, growth, and inclusion. This cultural alignment translates to happier, more engaged, and longer tenured (see: experienced) teams – which means better results for you.
6. A growing client base among industry leaders Previously, WebPurify partnered with 1 in 7 Fortune 100 companies. With IntouchCX’s deep industry ties and extensive client portfolio, this number has grown, enhancing our ability to deliver insights and solutions tailored to the world’s most influential brands.

Looking ahead to a stronger future together

Stay tuned as we roll out new capabilities and innovations designed to help your business thrive in a fast-changing online environment.?