??? Scaling Up a Family Recipe: The Inspirational Story of Tia Lupita Foods ???
Taja Dockendorf
Pulp+Wire - Founder, Investor, and CPG Brand Owner ? d Age Small Agency of the Year, Inc. Power Partner, Inc. 5000 list & EY Entrepreneur of the Year (NE) Finalist
Hey there, spicy food enthusiasts!
In the latest episode of the Brand Alchemist Podcast, I had the pleasure of sitting down with Hector Saldívar , the founder of Tia Lupita?Foods to hear about how he scaled?his mom's recipe into a successful business
??? From Monterrey to Your Pantry?
Hector's journey is as flavorful as his hot sauce. He shared his incredible story of immigrating from Monterrey, Mexico, and how he started from the ground up in the food and beverage industry.
??? Food is Love?
We dove into the heartwarming origins of Tia Lupita Foods, rooted in Hector's mother's recipes. It's a tale of love, family, and the magic that happens when you share a bit of your home with the world. Plus, Hector gave us the inside scoop on how he managed to scale up production without losing the essence of the original flavor – mom-approved, of course!
??? The Introvert's Guide to Entrepreneurship
Ever feel like you're putting on a performance in your professional life? Hector gets it. We chatted about the challenges of being an introvert in a world that demands extroversion and how he's mastered the art of "pretend extroversion" to share his passion with others. And guess what? Airplanes might just be the secret recharge station you never knew you needed.
??? Looking Ahead?
Hector isn't just about the heat; he's got a vision. We talked about his upcoming plans for Tia Lupita Foods, including a refresh of their grain-free tortilla chips and strategic product placement. His ultimate wish? To honor his family, culture, and team through the success of his brand.
Are you ready to dive into this spicy story? Listen Now:?https://pulpandwire.com/podcast/the-alchemy-of-tia-lupita-foods/
Until next time, keep stirring the pot and keep alchemizing those brands!