Think You Can't Scale and Keep 1:1 Client Work? Think Again!

Quite often, I hear from people who want to scale their service business, but feel like they can't because it would require them to STOP doing 1:1 work.

This is actually a myth. It IS possible to expand your capacity (and profit) while giving ALL of your clients all the 1:1, personal attention they need.

In fact, not just possible ... but, in my opinion, mandatory:

Because if 1:1 attention is REQUIRED for your clients to get the best results, then you are doing them a DISSERVICE by not including it in EVERY package you sell.

The key — what we’ve done and what our clients have done — is to identify which elements absolutely must be 1:1 -- and which do not. Then, you leverage the bits that can be leveraged, while building up a team (or reorganizing your existing team) to take care of the bits that must remain 1:1.

I've seen this work with our clients, whether they have dozens or hundreds of clients; whether they're making $500k or 5M+.

HOWEVER, for this to work, there are a few key ingredients you need to put in place—and some you need to be willing to say "goodbye" to.

STEP ONE.

First, you need to be willing to focus your attention on a single, core offer.

That means no complicated "value ladders" where you enroll people in lower ticket courses, memberships, and group programs ... only to ascend them to your ultra high-ticket private VIP Platinum-Diamond-Encrusted-Level Mentorship-Club-Society…

(Upsell! Downsell! Cross-sell! Side-sell! Le ugh. ??)

Because, see…

…while that method can work for some, it is operationally very complex.

Every new product or program that you offer requires different systems, different types of support, different team members, etc.?

(And typically, that means you don’t do any of them with excellence. Ahem.)

It's much simpler to focus your + your team’s energy on one, single offer that:

Is designed to not only get fast results for clients...

Provides clients the opportunity to KEEP working with you over the long term to take it to the next level

Has ELEMENTS that are delivered in a leveraged, scalable way ...

And which ALSO provides plenty of one-to-one attention for every individual that comes into your world

When you do this for ONE core offer, it becomes very easy to figure out exactly where, when, why, and how that personal attention will be MOST valuable ... and then REFUSE to remove it, no matter what the "gurus" tell you.

(After all—would you intentionally remove the secret ingredient from your secret sauce, just because it doesn’t look like everyone else’s? Mais non!!)

STEP TWO.

Once you know what EXACTLY must remain 1:1, then your next step is to figure out how to leverage the REMAINING pieces. That could mean moving toward groups, it could mean doing things in a more templated way, it could mean having pieces pre-recorded, etc.

But whatever you do, you'll want to make sure that when you're leveraging the remaining pieces, you're selecting a method that will provide even BETTER results for clients.

For example: maybe you've been doing 1:1 orientation calls with every new client. But maybe it would be more valuable to clients if you actually did a "new client kick-off call" every week, or every month, or however often you have a batch of new clients.

Remember, though, you're not doing this to your whole offering.

There are still things that you need to provide 1:1 support on, like giving them personal feedback on the work they're doing (if you're a coach or educator), or doing bespoke deliverables (if you're a service provider)

Which brings us to...

STEP THREE.

The final piece of the puzzle: Once you've identified the pieces that MUST remain 1:1, and which ones can be delivered more leveraged...

Then, you figure out what types of roles, on your team, should be responsible for which of those components.

(Hint: the goal is that you shouldn't be REQUIRED for any of the components)

Okay, this soapbox I’m standing on has gotten pretty tall…

…but for this post, what I really want you to focus on is recognizing that you CAN buy into the myth that your high-touch, personalized, 1:1 work doesn’t scale...

And you can leverage out all the high-touch, and then start hiring like a maniac to fulfill all your clients' needs...

And it MIGHT work.

BUTTT if you want to structure your delivery so that you can scale it up AND keep the things high-touch, highly impactful, and with an equal emphasis on maximum profit AND maximum results...

Then you have to start by refusing to remove the 1:1 that's critical to the results.

Identify what that is.

Leverage the heck out of the rest.

But do NOT, under any circumstances, leverage out the 1:1 touch that's vital to results.

What would this look like for your business?

If you'd like our help in figuring out what this looks like using your existing secret sauce (and then determining how to put in place the right leverage for the rest ... while also giving your team ownership so that you aren't REQUIRED to be involved in delivery) ... so that you can scale from mid-6 to 7+ figures WHILE keeping the personal touch—and profit—high ...

Then drop me a DM, because we're currently putting together a self-paced (but fully supported) experience for founders who want to simplify + streamline their services to a more profitable, more scalable model.

So if you've ever felt called to work with us, drop me a DM, and let's discuss if this is right for you. ?????