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Scaling Personalization in Marketing: Lessons from April Weber

iTech Series

iTech Series is a digital publishing firm that covers MarTech, SalesTech, AI/ML, HR Tech, and FinTech.

发布日期: 2024年8月2日

Discover the transformative power of the business-to-human (B2H) approach to marketing with April Weber , Integrated Marketing at Infobip . With a career journey blending sales and marketing, April shares insights into crafting empathetic GTM strategies that resonate deeply with audiences. Learn how Infobip integrates B2H principles into their marketing programs to foster genuine, personalized experiences. Explore the role of real stories in marketing, the balance between personalization and scalability, and the future trends shaping marketing strategies.

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April Weber

Humanizing Sales and Marketing

3 个月

Great interview with iTech Series.

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