Scaling Back to Scale Up

Quantum Gaming’s Project Porcupine Approach

In the fast-paced world of iGaming technology, expansion is often seen as the primary indicator of success. The more brands you launch, the more markets you enter, the better—right? Well, not quite.

At Quantum Gaming, we’ve always been at the forefront of rapid deployment. Our tech was built to streamline casino launches, capable of spinning up a new brand in just four weeks at a fraction of traditional costs. It was an exciting, scalable model, and on paper, it made perfect sense: democratize iGaming, allow anyone to enter, and provide best-in-class technology to fuel their operations. But here’s where reality kicks in—capacity matters more than sheer volume.

The Hedgehog Concept: Why Less is More

This realization came full circle during a conversation with Alex Thomson Mizzi when he first joined the Wicked Games team. He described a concept that deeply resonated with our leadership team—the Hedgehog Concept. Originally coined by Jim Collins in Good to Great, this idea emphasizes the intersection of three critical elements:

1. What you are deeply passionate about
2. What you can be the best in the world at
3. What drives your economic engine

In our case, we weren’t just in the business of launching casinos—we were in the business of scalability, performance, and long-term success for our partners. But when you overextend, you dilute your impact, putting unnecessary strain on infrastructure, development teams, and client engagement. Scaling too fast without the right capacity planning doesn’t just slow you down—it creates operational friction that reduces efficiency.

Enter Project Porcupine: Trimming the Excess to Fuel Growth

Our COO, Phillip Pistauer agreed with the concept but found the name “Hedgehog” didn’t quite have the edge. So, in true Quantum fashion, it was promptly renamed to Project Porcupine. The idea remained the same, but the branding got an upgrade.

Project Porcupine became our internal shift towards optimizing quality over quantity. Instead of launching brands indiscriminately, we refocused on brands with strong foundations, committed operators, and long-term sustainability. This meant:

• Cutting loose underperforming or inactive brands
• Reallocating resources to high-growth, high-value partners
• Refining our tech stack to focus on depth, not just breadth
• Ensuring our development team worked on features that drive impact, rather than maintenance overheads

And the results? Immediate. We saw stronger engagement across our core brands, better product performance, and a noticeable uplift in overall platform efficiency.

Scaling Down to Scale Up: The Power of Strategic Retraction

One of the biggest misconceptions in business is that growth is always about addition—more brands, more products, more features. But true scalability often requires subtraction. By removing inefficiencies and focusing on what we do best, we’ve positioned Quantum Gaming for sustainable, long-term expansion rather than short-term churn.

Scaling back doesn’t mean stepping down. It means stepping up in a way that allows for structured, controlled growth. It means ensuring that every brand on our platform isn’t just another domain running casino software but a thriving, high-impact operation.

So here’s a huge thanks to Alex for the inspiration and to Philip for making sure our internal branding remains on point. And, of course, to our Quantum team, who continue to refine, optimize, and push the boundaries of what’s possible in iGaming.

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