Scaling AI in Supply Chains: Where to Start and How to Build Momentum ??
Alex Rotenberg
Leveraging exponential technology to digitalize the worlds supply chains, one customer and one industry at a time
AI-driven agentic workflows are rapidly transforming supply chains, offering new levels of automation and decision-making across every function—from design to delivery and returns.
However, many organizations are still struggling to move beyond experimentation to widespread adoption.
So where should you start? How can you scale AI for maximum impact?
To break it down, let’s explore the key AI use cases across the supply chain spectrum—Design, Plan, Source, Make, Deliver, and Return—and how they fit into the adoption journey.
The AI Adoption Journey: A 2x2 Perspective
To scale AI effectively, businesses should focus on use cases based on their stage of adoption and level of automation.
Here’s how different AI use cases map across this framework:
Step 1: Start with Mature Use Cases (High Adoption, High Automation)
To gain early momentum and prove AI's value, focus on well-established use cases that deliver immediate impact across planning and sourcing.
?? PLAN: Enhancing Forecasting and Decision-Making
?? SOURCE: Smarter Procurement
Why start here? These use cases are well-understood, have defined ROI, and can be quickly scaled with minimal resistance.
Step 2: Expand into Advanced Use Cases (High Adoption, Low Automation)
Once you've built momentum, it's time to optimize frequently used processes that still rely on manual intervention.
?? DESIGN: Building Future-Ready Supply Chains
?? MAKE: Smarter Manufacturing
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Why expand here? High adoption means familiarity, but increased automation can unlock additional efficiencies.
Step 3: Scale Emerging Opportunities (Low Adoption, High Automation)
With strong AI foundations in place, businesses can explore high-impact areas that are still gaining traction.
?? DELIVER: Smarter Logistics
?? RETURN: Closing the Loop Efficiently
Why scale here? These use cases promise significant automation gains, but they require cultural and operational alignment to succeed.
Challenges to Overcome When Scaling AI
To transition from experimentation to full-scale deployment, businesses must address key challenges:
? Siloed Data – Ensure seamless integration of AI across supply chain functions.
? Change Resistance – Invest in training and awareness to drive AI adoption.
? Complexity in Scaling – Start small, prove value, and expand with clear ROI metrics.
Final Thought: AI Adoption is a Journey, Not a Sprint
To scale AI successfully in supply chains:
? Start with high-impact, mature use cases to demonstrate value quickly.
? Build strong data foundations to support automation.
? Expand systematically to emerging opportunities with high automation potential.
? Cultivate an AI-friendly culture for long-term success.
Where is your organization in its AI journey? Share your thoughts in the comments! ??
Strategy & Corp. Finance Executive | Helping impact-driven businesses scale up | Fractional CFO to startups and SMBs. Certified Scaling Up Coach.
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