Scale… (you can NEVER grow your business INTERNALLY as fast as you can grow it EXTERNALLY)

What’s up everybody, Edgar Fernandez here from Zenketing, the place where business owners come to grow externally by acquiring other businesses and assets for zero out of pocket. 

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We’ve acquired over 302,000 followers and 3,000 emails in a 3-month time frame, for zero money out of pocket. 

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Where helping stable businesses buy other businesses and assets worth 1 million dollars or less for as close to zero out of pocket as possible. 

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But today, I wanted to talk to you for just a minute about why we started Zenketing. 

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Having experience in both the marketing and sales sides of the house. They are both great for growing your business. But the growth in most cases won’t be as significant as buying a competitor, complimentary business, or traffic asset. 

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Ask yourself how many times you’ve hired a marketing professional and either got no results or the low-end of Fiverr quality. 

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Or how many salespeople you have to go through every time you want to drive your top line. 

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We’ve been able to close joint venture negotiations, sponsorships, and scale a profitable affiliate marketing business by just buying traffic assets. 

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And are in the process of using that business to acquire other companies and assets. 

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My partner and I have been Copywriters, Car Dealership Owners, Real Estate Investors, E-commerce sellers, and Salesmen. But nothing beats the hockey stick growth and excitement of growing externally. 

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And I get it you're probably thinking no way Jose, I’m going to make it on my own and start my own successful business. But the startup culture is falsely idolized. 

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Taking something from Zero to 6-figures and beyond is not easy and will take time. 

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On the other hand, buying a 6 to 7-figure business is still going to take work. But you’re going to buy it after someone else put in the time, energy, and resources to get it to the point where you purchased it. 

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The same concept applies to joint ventures; why pay when you can collaborate for a zero-down win-win. 

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When COVID hit, businesses started struggling, and the world started turning upside down. 

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Business owners got forced to pivot to survive.

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Many doubled down on sales and marketing. 

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Still, some couldn’t make it and forced to close their doors or be acquired by someone that could turn things around and save the business.  

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Motivated business sellers don’t want to see their business disappear and would love the opportunity to exit with some cash in their pocket while preserving the jobs that they’ve created. 

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If you go on bizbuysell.com

 and see how many businesses are on there that are struggling from COVID, you can’t help but wonder how many people each of the businesses employ, making M&A (mergers and acquisitions) not just profitable but virtuous. 

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While the COVID vaccines are finally out, businesses are still struggling. The current economic climate has everyone on their toes, making acquisitions and JV’s that much easier. 

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While other M&A consultants live off seller financing (paying the owner from the business’s profits) and loans. 

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We go far beyond that when it comes to our financial engineering and see seller financing and loans as a last resort. 

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While scaling your business is a blast preserving the economy is much more important. 

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And here at Zenketing, we believe that every business that is well organized and profitable must have an external growth strategy. 

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I mean, let’s face it, if your sales and marketing are all tightened up, what are you going to do, play 500 rounds of golf? 

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Or put yourself above the business and grow it in a new exciting way, that won’t eat up all of your time? 

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If your stable business hasn’t grown in a while, it’s time to think outside the box. 

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Now let’s use some numbers to put things into perspective.

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If you have a $200,000 a year business and could sell for a 5x multiple, that would be $1,000,000. 

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But if you buy an equal-sized competitor, your new business is worth $400,000, and if it meets a 5x multiple at exit worth $2,000,000.  

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And it’s not just competitors that you should be acquiring but complementary verticals and traffic assets as well. 

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You can never scale internally as fast as you can scale externally! If you agree or disagree, put it in the comments below. And share this post with someone that can benefit from it. 

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Scaling your business can be virtuous, and you’d be amazed at what a little out of the box thinking can do. I hope you all have an awesome day. Adios.