SC rejects Patanjali's second affidavit of apology | Will multiple ratings agencies shake up the Indian broadcast industry?
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Supreme Court rejects Patanjali's second affidavit of apology; warns of action in the contempt case
On April 10, the Supreme Court heard the contempt case against Patanjali Ayurved over misleading medical ads. Patanjali MD Acharya Balkrishna and Baba Ramdev were directed to be personally present before the Court. A bench comprising Justices Hima Kohli and Ahsanuddin Amanullah heard the matter.
The Supreme Court rejected the second affidavit of apology submitted by Patanjali and the bench warned them to be ready to face action in the contempt case.
Justice Kohli said, "Why should we not treat your apology with the same disdain as shown to the court undertaking? We are not convinced... Now a message must go to society."
Will multiple ratings agencies shake up the Indian broadcast industry?
In 2008, television rating services on a commercial basis were provided by TAM Media Research and Audience Measurement and Analytics Ltd. Fast forward to 2024, the Telecom Regulatory Authority of India (TRAI) proposes allowing multiple ratings agencies in the country, and TAM is ready to return.
TAM, a joint venture between Nielsen (USA) and Kantar (UK) has applied for a license as a ratings and audience measurement body with the Ministry of Information and Broadcasting.
Interestingly, industry stakeholders, long reliant on the Broadcast Audience Research Council (BARC) since its 2015 accreditation, are surprisingly open to the idea of multiple agencies.
Who are advertising 'pitch consultants' and what do they actually bring to the pitch table?
Let us first understand who a pitch consultant is. As the former pitch consultant at Spatial Access, Meenakshi Menon puts it, they are someone who takes into account all the factors that are part of a brand’s business plan.
They include market launches, relaunches and new product introductions. The consultant needs to work upon the pitch in a manner that doesn't negatively impact the business.
Pitch consultants and their structured process have come to stay in advertising. Storyboard18 reached out to brands and pitch consultants who decoded the role of the latter in pitching, and spoke about their learnings during the whole process.
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