SB003: The Future of Marketing is Private and Personalized.

"The Future is Private"

These were the exact words of Mark Zuckerberg during the last Facebook F8 Conference 2019 keynote. And there is a huge takeaway from what he intends to say.

Today marketing has gone far beyond just brand recognition and establishment. Customer engagement has become a new key to increase a brand's overall recall value.

Personalized marketing is the way to survive in future competition.

If you are not using platforms like Messenger, Whatsapp, Telegram, etc. in your business marketing strategy and customer relationship, you are missing out on a great chunk of the audience that is more than willing to be your customers and long term consumers too.

1. Messenger:

? This platform is no more just a chatting platform among our peers. Businesses around the world are using it efficiently and not just maintaining a personalized connection with their customers, but also acquiring new customers on automation.

? Thanks to 'Messenger Chatbots'. A chatbot is nothing but a predefined set of automated messages, sequences and broadcasts. Maintaining a customer relationship no more requires you to entertain each and every prospect personally.

? All you have to do is 'Hire a BOT'. :P

Lol! I meant to build a messenger chatbot and customize it as per your business and your customers.

The top two chatbot development tools I found are "MobileMonkey" and "ManyChat".

2. WhatsApp:

How many WhatsApp accounts do you have?

? If you are a business owner or a digital marketer and your answer is just one, you probably are missing out on using WhatsApp as a business tool!

? WhatsApp too is no more just a chatting platform among friends and relatives. Businesses are extensively using the WhatsApp Business app as a customer relationship tool and managing their sales and orders.

? Currently, there is no open-source bot development tool for WhatsApp business (At least I haven't come across any, do mention if any similar tech exists), but big brands do have access to it. Travel startups like Redbus use WhatsApp Business chatbot feature effectively for their customer support. Mention more brands you know are using WhatsApp in a similar way.

In a nutshell, marketers and businesses got to somehow think over their marketing strategies and include in a certain way, a platform that can boost their 'Personalized Marketing'.

I currently am into learning Messenger Chatbots using ManyChat, for different businesses and how conversational and personalized the marketing approach can be using Chatbots.

How are you planning to implement your 'Personalized Marketing' strategy?