Say Yes!
Raul Arantes
Award Winning Creative Director, Design Director | Cannes & Webby Winner | EMBA candidate
The Power of Saying Yes in a World of No
Many of us develop a knack for saying "no" as a means of self-preservation. It's an instinct, and in the short term, it can serve as a retreat strategy, a shield against the overwhelming demands of life. But let me propose a counterintuitive notion: We should strive to say "yes" more often.
Why? Well, because saying "yes" is like unlocking a door to a realm of infinite possibilities, especially for creatives. Ideas are the offspring of experiences, born from the fertile soil of new encounters, novel perspectives, and unexpected journeys. Ideas flourish when we allow ourselves to wander down uncharted paths, to think in ways we never thought possible.
But saying "yes" isn't just an option; it's necessary. It's the secret handshake that grants you entry into a world of boundless inspiration.
As we enter a new year, the landscape is often painted with the hues of fresh beginnings and exciting opportunities. The first few months of the year, in particular, brim with an incredible volume of inspiring work waiting to be discovered. It's a season that beckons us to embrace the affirmative and welcome new challenges with open arms.
So, the next time you're tempted to utter that reflexive "no," pause for a moment. Consider what might unfold if you were to say "yes" instead. Think about the uncharted territories of creativity that could be yours to explore. Remember that saying "yes" is not just a word—it's the key to unlocking the doors of innovation, a portal to the extraordinary.
In this season of new beginnings, may you find the courage to say "yes" more often, and in doing so, may you discover a world of ideas and inspiration waiting to be embraced.
Advertising
Every start of the year brings an incredible volume of great work.
Burger King Campaigns To Rename Fiery Mcdonald Island After Its Whopper
McDonald Island, with its exquisitely beautiful landscape, stands in the Indian Ocean between Madagascar and Antarctica. Its central feature is a fiery volcano. This has come to the attention of Burger King and agency DM9 Brazil – who are appalled. An island with fire must only be called Whopper Island.
A Freaky Lab Rat Experiment “Proves” Goodboybob The Best Coffee
California coffee brand Goodboybob and indie agency Erich & Kallman are grabbing attention with a quirky spot in their campaign. Love the weirdness!
The Cookbook That Practises Manual Dexterity
Heart surgery requires precise movements. While medical devices in the OR have the potential to revolutionize patient care, their efficacy is intrinsically tied to the surgeon’s dexterity, coordination, and meticulous attention to detail. So Getinge has created a unique way for heart surgeons to keep their manual dexterity at peak levels, an idea by agency Forsman & Bodenfors. It’s a cookbook. All nine recipes in the book are designed to practise hands-on skills. Great stuff!
Cancelled!! But Not On Abc Iview
In ABC iview’s new campaign by Howatson+Company, characters from different TV genres lament the fact that the streaming platform they’re on is about to get canceled. On iview, they will never be cancelled. ABC iview is a completely free streaming service. Funny!
And again, shout out to The Stable. My favorite source of great ads!
Things
Cops Used DNA to Predict a Suspect’s Face—and Tried to Run Facial Recognition on It
Police around the US say they're justified to run DNA-generated 3D models of faces through facial recognition tools to help crack cold cases. Everyone but the cops thinks that’s a bad idea.
Design
Herman Miller unveils first rebrand in over two decades
New York design studio Order has created a nostalgic new brand identity for Herman Miller that harkens back to the mid-century modern heritage of the American design brand.
Photography
Brendon Burton Captures Intimate Portraits of North America’s Metamorphosing Rural Landscapes
Last summer, Brendon Burton hit the road from his home in Portland, Oregon, and wandered across the great western expanses of Idaho, Montana, North Dakota, and Utah. In the fall, he captured misty scenes around the Pacific Northwest and then headed east to New York and West Virginia, where the trees burst with autumnal orange and red hues. Focusing his lens on abandoned structures and isolated landscapes, the photographer (previously) emphasizes the tenuousness of memory, passing time, and places left behind.
Burton’s dreamlike images are characterized by dilapidated farmhouses, empty roads, and sprawling fields, often caught in a moment of temporary transformation, like when a flock of birds interrupts the quietude of a rural road or a stormy sky releases a dramatic rainbow.
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